Summary
- Afeela 1 battery-electric sedan can now be pre-ordered with a refundable deposit for California residents
- Two versions available, Origin and Signature, with prices starting at $89,900
- Afeela 1 promises AI-powered driving, spatial audio systems, customizable themes, and compatibility with Tesla Supercharger network
- The car is designed as a mobile entertainment space with features like gaming, movies, and music
- Sony and Honda’s collaboration aims to compete in the luxury EV space by combining innovative technology and automotive capabilities
Article
The much-anticipated news from CES 2025 has arrived, with Sony and Honda announcing the Afeela 1 battery-electric sedan available for pre-order with a $200 refundable deposit for California residents. The car comes in two versions – the base “Origin” model priced at $89,900 and the more expensive “Signature” version at $102,900. Both models feature advanced technology, including AI-powered AFEELA Intelligent Drive, personalized theme options, and compatibility with the Tesla Supercharger network.
The Afeela 1 is described as a transportation module filled with entertainment and gaming options that Sony is known for. Executives at Sony Honda Mobility see the automotive industry as the next frontier for Sony’s media business, offering in-car entertainment like movies, music, and gaming. The car has been compared to a mix of a Tesla Model S and a Lucid Air, with hints of the Honda Accord. It will feature 40 sensors and cameras for semi-autonomous driving assistance, as well as augmented reality integration.
The partnership between Sony and Honda marks Sony’s entry into the automotive sector to compete in the luxury EV market. The Afeela 1 will be manufactured by Honda in Ohio, but there is speculation about potential production in China to cater to a market focused on high-tech features in vehicles. The car’s emphasis on entertainment and digital features may indicate a subscription-based service model. Despite being a sedan in a market dominated by SUVs and trucks, the Afeela 1 aims to provide a seamless integration of personal technology into the driving experience.
CleanTechnica readers interested in purchasing the Afeela 1 can pre-order online, but availability is limited to California residents for now. The partnership between Sony and Honda represents a convergence of consumer electronics and automotive technology, allowing for a seamless extension of personal technology from home to work via the car. The Afeela 1 is positioned as a pioneer in the integration of entertainment and mobility, offering users a portable extension of their personal lives.Overall, the Afeela 1 represents a significant step towards a more digitally integrated automotive experience, combining cutting-edge technology with luxury features to create a unique driving experience.
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