Summary
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- Mazda had a significant footprint in Zimbabwe’s vehicle assembly sector during the peak era
- Willowvale Mazda Motor Industries (WMMI) was one of the main assembly plants in Zimbabwe
- Various models like the Mazda 626 GL 1st Generation were assembled in Zimbabwe during that time
- The all-new electric Mazda 6e is set to launch in Europe in 2025 and the UK in 2026, offering two powertrain options and advanced features
Article
Mazda had a significant presence in Zimbabwe’s vehicle assembly sector from the 1980s to the late 1990s, with Willowvale Mazda Motor Industries (WMMI) being a prominent assembly plant. WMMI was established through a joint venture partnership between the Industrial Development Corporation of Zimbabwe, Mazda Corporation of Japan, and Itochu Corporation (C Itoh & Co). During this time, WMMI focused on assembling various Mazda models, contributing to the development of production capacity, quality, and skills within the company. Some of the models assembled in Zimbabwe included the Mazda 3, T3500 light truck, BT-50 pickup trucks, and Familia series, among others.
The Mazda brand was popular among Zimbabwean families during this era, with many owning Mazda vehicles due to import restrictions and the promotion of locally assembled cars. The author reminisces about his family’s Mazda 626 Executive sedan, which was a beloved car for road trips across the country. However, economic challenges, including hyperinflation and lifted import restrictions, led to a decline in demand for locally assembled vehicles and an influx of used cars from Japan. Despite this, Mazda continues to be a popular brand in Zimbabwe, with models like the Verisa, Demio, Mazda 3, and Mazda6 being commonly seen on the roads.
The introduction of the all-new electric Mazda 6e in Europe has sparked excitement, with hopes that it will eventually be available in African markets. The Mazda 6e offers two powertrain options with different battery capacities, providing impressive ranges and fast-charging capabilities. Designed under the concept of “Electrifying Design Crafted to Perfection,” the Mazda 6e features a modern exterior, sleek cabin design, and driver-focused cockpit with advanced technology. The car’s practicality, spacious interiors, and strong performance make it a desirable option for electric vehicle enthusiasts.
The Mazda 6e represents a new chapter in Mazda’s electric vehicle journey, building on the success of its predecessors and showcasing the brand’s commitment to innovation and sustainability. With cutting-edge technology, thoughtful design, and a focus on the driving experience, the Mazda 6e aims to deliver an engaging and practical electric vehicle option for consumers. The car’s European launch in 2025 and UK arrival in 2026 highlight Mazda’s strategic approach to entering the electric vehicle market and meeting the evolving needs of customers.
The Mazda 6e was co-developed with Changan Automobile on a shared platform, demonstrating Mazda’s collaboration with industry partners to advance electric vehicle technology. By leveraging their traditional brand strengths and loyal following, Mazda continues to evolve and adapt to the growing demand for electric vehicles worldwide. The author expresses anticipation for the opportunity to test drive the Mazda 6e and experience firsthand the blend of Mazda’s signature craftsmanship and electric innovation in this new model.
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