Summary
- Hyundai is offering free home chargers to buyers of its EVs
- The program now includes the 2024- and 2025-model-year Ioniq 5 and Ioniq 6
- Buyers receive a ChargePoint Home Flex Level 2 charger or charging credits
- Customers have to cover the installation costs and must use an approved installer
- The offer is expected to boost consumer confidence in purchasing EVs, especially through free charger incentives and installation assistance.
Article
Hyundai Expands Program to Provide Free Home Chargers
Hyundai has expanded its program to provide free home chargers to its EV buyers, now including the 2024- and 2025-model-year Ioniq 5 and Ioniq 6. This move is aimed at boosting sales of electric vehicles and setting an example for other automakers in the industry to follow. With more models now qualifying for the offer, Hyundai is making it easier for customers to make the switch to electric vehicles.
The Appeal of Hyundai’s Ioniq 5 and Ioniq 6
The Hyundai Ioniq 5 and Ioniq 6 are considered some of the best electric vehicles available in the American market, despite the latter not being a top seller. By offering a free home charger with any lease or purchase of these vehicles, Hyundai is enhancing the appeal of these models. Customers can take advantage of this promotion until the end of 2025, receiving a complimentary ChargePoint Home Flex Level 2 charger or $400 in public charging credits when purchasing or leasing a new Ioniq 5 or 6.
Installation Requirements and Consumer Confidence
While the home charger is provided at no cost, customers are responsible for installation costs and must have the unit hardwired into their home electrical system by a Hyundai-approved installer. The process of setting up a home charger can be daunting for new EV owners, and this promotion helps to alleviate consumer concerns. Studies show that the availability of home chargers can greatly influence purchasing decisions for electric vehicles, making these offers an effective marketing strategy for automakers.
The Growing Trend of Free Home Charger Offers
Hyundai is not the only automaker offering free or discounted home charger promotions. Ford’s Power Promise program provides a free Level 2 charger and covers basic installation costs for customers. These offers are especially attractive for buyers considering leasing an EV, as they provide added value and convenience. By expanding these promotions, automakers can encourage more consumers to make the switch to electric vehicles.
The Potential Impact on Ioniq 6 Sales
The Ioniq 6, known for its efficiency, range, and sleek sedan design, has struggled to gain traction in a market dominated by SUVs. With the introduction of the free home charger promotion, Hyundai aims to boost sales of the Ioniq 6 and give it the attention it deserves. By offering incentives such as a complimentary charger, automakers can generate interest in less popular models and expand their customer base in the EV market.
Conclusion
Hyundai’s decision to expand its home charger program demonstrates a commitment to promoting electric vehicle adoption and addressing consumer concerns about charging infrastructure. By providing free home chargers with the purchase or lease of select models, Hyundai is making it easier for customers to transition to electric vehicles. As the EV market continues to grow, automakers can leverage promotions like these to attract new customers, increase sales, and drive further innovation in the industry.
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