Summary
– Last Chevrolet Camaro left factory in late 2023, putting nameplate on hiatus
– General Motors president wants Camaro to make a comeback as an EV
– GM considering a four-door electric Camaro, focusing on simplicity and affordability
– Potential electric Camaro could be priced similarly to Equinox EV
– GM hinted at producing lower-profile EVs based on Ultium component set
Article
General Motors President, Mark Reuss, has expressed interest in bringing back the Chevrolet Camaro as an electric vehicle after the last one rolled off the factory line in 2023. Unlike Ford, which has released the Mustang Mach-E crossover alongside the traditional gasoline coupe, Reuss envisions the electric Camaro to be a car, not a crossover. The Chevy Blazer EV, which has design elements borrowed from the Camaro, is currently the brand’s rival to the Mach-E.
Reports suggest that if a future electric Camaro were to be produced, it would feature four doors, a departure from every Camaro model to date. Two-door sports cars and convertibles based on electric skateboard platforms present challenges in terms of packaging and sales figures. Reuss is pushing for the new Camaro to embody simplicity and affordability, aiming for a base price similar to the Chevy Equinox EV’s starting price of $34,995.
Reuss’s vision for the Camaro EV is to return to the nameplate’s roots of simplicity and affordability, rather than competing based on sheer horsepower and acceleration figures. The potential for a four-door coupe design has been raised, drawing comparisons to the BMW i4. With upcoming models like the Chevy Bolt EV and the Equinox EV already offering affordable electric options, a Camaro-inspired model in a similar price range could help redefine the performance car’s image.
While the idea of an affordable Camaro EV may still be in the conceptual stage rather than a definite part of GM’s product plan, the company has hinted at producing lower-profile EVs using its Ultium component set with Samsung-made cylindrical batteries. This strategy aligns with GM’s intention to offer a range of affordable electric vehicles, potentially starting under $40,000. Reuss’s emphasis on simplicity and affordability could pave the way for a new era of electric performance vehicles.
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