Summary
– Israeli startup EVR Motors is starting operations in India, marking the first manufacturing operation for an Israeli automotive company in the country.
– EVR Motors specializes in high power-density electric motors that are small, lightweight, and cost-effective.
– The company’s key component, trapezoidal geometry coils, will be produced at a facility in Manesar, near New Delhi.
– The Manesar facility is designed to provide coils for 20,000 motors per month initially, with plans to expand to 100,000 to meet demand for electric vehicles in India and globally.
– EVR Motors has already signed commercial agreements with players in the Indian automotive industry to begin manufacturing motors this year for two- and three-wheelers, passenger cars, and more.
Article
Israeli startup EVR Motors, known for their high power-density electric motors, is opening a greenfield plant in India, marking the first manufacturing operation for an Israeli automotive company in the subcontinent. The company’s motors are small, lightweight, and cost-effective, which helps reduce manufacturing and assembly costs. The key component of their motors, trapezoidal geometry coils, will now be produced at a facility in Manesar, near New Delhi, by I.EVR Motors, a subsidiary of the Israeli startup. The Manesar facility is expected to produce coils for about 20,000 motors per month initially, with plans to expand to around 100,000 to meet the growing demands for electric vehicles in India and globally.
EVR Motors has already signed commercial agreements with players in the Indian automotive industry, with plans to start manufacturing their motors this year. These motors are designed to be suitable for two- and three-wheelers, passenger cars, light commercial vehicles, e-buses, and boats. The opening of the new manufacturing plant in Manesar is considered a significant milestone for EVR Motors in their mission to revolutionize electric mobility through innovative motor technologies. The company’s chairman, Nick Rogers, emphasized the importance of establishing their own production facility for electric motor coils to ensure a stable and robust supply chain for their customers. This vertical integration strategy is crucial for the company’s growth plans, not only in India but also for their global operations.
EVR Motors was founded in 2012 in Petah Tikva and has received investments from notable figures such as Check Point co-founder Marius Nacht. The company’s CEO, Opher Doron, previously led the space division of Israel Aerospace Industries, where he oversaw the design and construction of SpaceIL’s Beresheet lunar lander. The decision to expand operations to India highlights EVR Motors’ commitment to driving innovation in the electric vehicle industry and meeting the increasing demand for sustainable transportation solutions. The company’s expertise in developing high-performance electric motors positions them as a key player in the transition towards a greener and more efficient transportation sector.
The production facility in Manesar is strategically located to serve the Indian market, which has been witnessing a surge in demand for electric vehicles in recent years. By manufacturing their motors locally, EVR Motors can capitalize on the growing interest in electric mobility in India and establish a strong presence in the region. The company’s focus on providing cost-effective and high-quality electric motors aligns with the Indian government’s push towards promoting green transportation and reducing carbon emissions. With plans to expand production capacity to meet the increasing demands for electric vehicles, EVR Motors is well-positioned to play a significant role in shaping the future of transportation in India and beyond.
In addition to serving the Indian market, EVR Motors’ expansion to India also enables them to tap into the global electric vehicle industry, which is experiencing rapid growth and innovation. By establishing a manufacturing presence in India, the company can leverage the country’s skilled workforce and competitive manufacturing ecosystem to enhance their production capabilities and reach a larger customer base. EVR Motors’ partnerships with key players in the Indian automotive industry further solidify their position as a leading provider of electric motors for a wide range of vehicles, from two-wheelers to boats. The company’s commitment to sustainable mobility and cutting-edge motor technologies underscores their dedication to driving progress in the electric vehicle sector and shaping the future of transportation on a global scale.
Overall, EVR Motors’ foray into the Indian market signals a significant step towards expanding their operations and accelerating the adoption of electric vehicles in India and beyond. The company’s innovative approach to designing high power-density electric motors, combined with their strategic partnerships and investment in local manufacturing capabilities, positions them as a key player in the rapidly evolving electric vehicle industry. With plans to scale up production and meet the growing demands for electric vehicles, EVR Motors is poised to make a lasting impact on the shift towards sustainable transportation solutions and contribute to a greener and more efficient future for mobility.
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