Summary
- Kia is focused on increasing PHEV electric miles and sales
- Kia is working on expanding its plug-in hybrid lineup to increase electric range
- California has set a target of 70 miles of electric range for automakers to earn bonus points
- Kia is considering extending range EV technology, and battery improvements are a key factor
- Kia is emphasizing plug-in hybrids and aims to increase the supply chain for hybrids based on customer demand and environmental benefits
Article
Kia is focused on expanding sales of American-made electric vehicles (EVs) and hybrids, while also working on developing plug-in hybrid electric vehicles (PHEVs) with increased electric range. Steven Center, Kia America’s chief operating officer, believes that a PHEV with a range of 60 miles could become a reality in the next couple of years. This progress is made possible by continuous advancements in battery technology and upcoming vehicle platforms that will allow for larger PHEV battery packs.
The current Kia Sportage plug-in hybrid has an EPA-rated range of 34 miles, but Kia is looking to significantly increase this number to better meet the average daily driving distance for Americans. The company hopes to cater to the demand for PHEVs with longer electric ranges by developing models that can serve as an EV for daily driving and provide additional range for road trips. California’s fleet standards also incentivize automakers to produce PHEVs with longer electric ranges, giving Kia additional motivation to develop these vehicles further.
Despite the challenges of creating battery packs large enough to achieve a 60-mile electric range, Kia remains optimistic about the future of PHEVs. The brand is considering various approaches to extended range EV technology, including a series-hybrid layout that utilizes the internal combustion engine as an efficient onboard generator. Kia is also looking into the integration of improved internal combustion engines within hybrid systems to enhance overall efficiency.
Ram, a competitor in the pickup truck market, is already working on a similar formula for extended range EV technology in its upcoming Ramcharger truck. Kia’s emphasis on PHEVs over the next few years reflects the brand’s commitment to meeting customer demand for electrified vehicles. The company is currently selling its plug-in hybrids nationwide and educating dealerships on the benefits of these vehicles to better serve their customers.
Kia is not setting specific sales targets for its hybrid vehicles, as it believes that customer demand should determine the production volume. By offering a range of electrified options and flexible production capabilities, Kia is positioning itself to adapt to changing regulatory requirements and market preferences in the future. The company is working on strengthening its supply chain to meet the growing demand for hybrids and contribute to a more sustainable transportation sector.
Overall, Kia’s strategy to expand its PHEV lineup and hybrid offerings aligns with the industry’s shift towards electrification and sustainable mobility. By focusing on increasing electric range and enhancing the efficiency of its powertrain technologies, Kia is well-positioned to meet the evolving needs of customers and stay competitive in the rapidly changing automotive landscape. Through ongoing technological advancements and strategic planning, Kia is poised to play a significant role in shaping the future of electric and hybrid vehicles.
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