Summary
- Jaguar’s recent ad campaign faced harsh ridicule on social media but received more nuanced views in person
- The production version of the Jaguar Type 00 concept will have a futuristic Art Deco design with butterfly doors and a long hood
- The production car will have a low-slung design similar to the concept, making it unique among EVs
- It will be built on a new bespoke EV platform with an 800-volt architecture, aiming for a range of 430 miles
- Jaguar aims to sell the new electric fastback for around $120,000, with plans to adjust its dealership network for a more customized buying experience
Article
Jaguar faced backlash over a recent ad campaign announcing its rebranding, which quickly became a meme on social media. Despite the negative reactions, the concept car unveiled was praised by those who saw it in person for its unique design. The production vehicle will stay true to the concept, resembling a futuristic 1930s Art Deco coupe with butterfly doors and an elongated hood. The production version will feature two additional doors and remain unconventional, similar to the study. The car’s design will be a departure from other EVs on the market, aiming to attract new buyers to the Jaguar brand.
The Jaguar Type 00 concept draws inspiration from 1930s Art Deco design and conveys luxury and opulence. The production car will have slightly altered proportions, but many design elements from the concept will remain. Features like streaks at the front and back of the Type 00, part of Jaguar’s new design language, are expected to be retained. The iconic “Leaper” logo is also shown in streaks on the concept, likely to be present in the production version. The design will reflect a modern take on classic style.
A rendering of the production car was created by overlaying a photo of the camouflaged prototype onto the side profile of the Type 00 concept. While not exact, the rendering closely matches the shape of the prototype and highlights a prominent charge port door on each side of the vehicle. The platform for the new fastback will be the Jaguar Electrified Architecture (JEA), a bespoke EV platform not shared with Land Rover. Expected to feature an 800-volt architecture, the platform will enable fast charging and an impressive range of up to 430 miles per charge.
Jaguar aims to price its new electric fastback at around $120,000, competitive with the cost of a well-equipped XJ sedan before it was discontinued. The car will be sold alongside two additional models underpinned by the JEA platform, with at least one being a crossover commanding a higher price. The brand plans to revamp its global dealer network, focusing on boutique showrooms in major cities like London, Paris, and Shanghai. This shift will provide customers an exclusive car-buying experience akin to luxury brands like Rolls Royce or Bentley.
The new Jaguar Electric Fastback will be a standout in the EV market with its retro-futuristic design and competitive performance figures. The car will offer buyers a unique alternative to traditional EV options, targeting those looking for a blend of style, luxury, and cutting-edge technology. With an emphasis on range, efficiency, and a premium ownership experience, Jaguar aims to attract a new generation of customers to its brand. The aggressive pricing and distinctive design elements set this new fastback apart in the growing electric vehicle market, positioning it as a bold contender in the luxury segment.
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