Estrima, a company specializing in urban mobility solutions, has introduced Birò, the smallest four-wheel electric vehicle in the market. With its focus on sustainability, efficiency, and functionality, Birò has gained popularity in various European markets. In collaboration with Brieda E C S.r.l. and Sharbie S.r.l., Gruppo Estrima experienced a 20% increase in revenue in 2023, reaching EUR 43.3 million. This growth was driven by a 25% increase in Birò sales, showcasing the success of Estrima’s corporate strategy.
The success of Birò in key markets such as Italy, the Netherlands, and France has prompted Estrima to expand into new territories, including Germany, Sweden, Slovenia, Croatia, Spain, and Belgium. In Italy, where Estrima operates directly without partners, Birò sales surged by 54%, highlighting the strength of the company’s business model and corporate strategy. With its compact size, unique features, and safety standards, Birò offers an attractive alternative to traditional cars, making it easy to navigate urban traffic and park in tight spaces.
The growing demand for electric micro-mobility solutions reflects a shift towards more agile and environmentally friendly transportation options. Estrima is poised to capitalize on this trend by expanding its presence across Europe, leveraging partnerships with local companies that understand their respective markets. By working with partners who are well-versed in their regions, Estrima aims to effectively implement its strategy and further establish its footprint in the electric vehicle market.
As part of its expansion plans, Estrima is seeking new partners to support its growth and enhance its market presence. By collaborating with companies that have a deep understanding of their local markets, Estrima aims to accelerate its expansion in Europe and establish Birò as a leading electric vehicle brand. With its focus on innovation, sustainability, and practicality, Birò has the potential to revolutionize urban mobility and become a preferred choice for environmentally conscious consumers.
The compact design and versatile features of Birò make it a convenient and efficient option for urban dwellers looking to reduce their carbon footprint and navigate city streets with ease. With its removable battery and quick charging times, Birò ensures uninterrupted use for its drivers, enhancing the overall user experience. By offering a safe, compact, and sustainable urban mobility solution, Estrima aims to address the evolving needs of modern city life and contribute to a more environmentally friendly transportation ecosystem.
In summary, Estrima’s success with Birò in 2023, driven by strong sales growth and a strategic expansion into new markets, underscores the company’s commitment to innovation and sustainability in urban mobility. By leveraging partnerships with local companies and seeking new collaborations, Estrima aims to solidify its position as a leader in the electric vehicle market and revolutionize urban transportation in Europe. With Birò’s compact size, safety features, and environmental benefits, Estrima is well-positioned to meet the growing demand for electric micro-mobility solutions and shape the future of urban mobility.
