Summary
- BYD is strategically targeting European markets by sponsoring football tournaments
- The company is the first NEV brand to partner consecutively with both the UEFA EURO and U21 EURO tournaments
- BYD plans to promote its EVs in Europe through partnerships with football events
- BYD entered the Estonian market with four different vehicle models available for order
- The company has a growing presence in Europe with 270 stores and plans to introduce additional models in 2025
Article
BYD is making a strategic move to target European consumers by sponsoring various football tournaments, such as the UEFA European Under-21 Championship Slovakia 2025. This partnership follows the success of BYD’s collaboration with UEFA for the UEFA EURO 2024 tournament. By being the first NEV brand to consecutively partner with both UEFA EURO and U21 EURO tournaments, BYD aims to establish a presence in the European market for electric vehicles. The company is focusing on gradually building brand familiarity and positive associations with sustainability through its sponsorship activities in the region.
The UEFA European Under-21 Championship 2025 will provide BYD with the opportunity to showcase its innovative EV technology and commitment to green development across eight cities in Slovakia. As an Official Partner and the Official E-Mobility Partner for the tournament, BYD plans to incorporate sustainability into its sponsorship by providing new energy vehicles for various stakeholders during the event. By engaging fans and offering test drives of its electric cars, BYD aims to increase interest and exposure for its EV lineup among European consumers.
Despite being relatively new to the European market, BYD has quickly expanded its presence with 270 stores across the continent and 8 models available for purchase. Looking ahead to 2025, BYD intends to introduce additional groundbreaking models to diversify its product portfolio and strengthen its position in the region. With the support of its growing network of stores and partnerships, BYD is poised to compete in the second largest electric vehicle market in the world after China.
In addition to its efforts in Europe, BYD has recently entered the Estonian market by opening two stores in collaboration with the dealer group Inchcape Motors. Four different BYD vehicle models are now available for order in Estonia, including the BYD Seal, Song Plus EV, Song Plus DM-i, and Dolphin. This expansion demonstrates BYD’s commitment to reaching new markets and offering its electric vehicles to a wider range of consumers around the world.
By leveraging partnerships with major football tournaments and expanding its presence in European markets like Estonia, BYD is strategically positioning itself as a key player in the global electric vehicle market. Through a focus on sustainability, innovation, and consumer engagement, BYD aims to drive interest and adoption of electric vehicles in Europe and beyond. With a growing lineup of EV models and a strong brand reputation, BYD is well-positioned for success in the competitive automotive industry.
Read the full article here
