Summary
- Jaguar and Fiat lead in BEV share, but have low total sales in the US
- Nissan and Cadillac follow with notable EV sales, representing a significant portion of their total sales
- BMW ranks 5th in BEV sales volume, while Genesis, Audi, MINI, and Mercedes also show strong numbers
- BMW Group leads in BEV sales among automotive groups, followed by Mercedes, Hyundai-Kia, and Volkswagen Group
- The top brands should strive for more BEV sales, and lessons can be learned from the higher-class colleagues
Article
The second quarter of 2024 saw a significant rise in the sales of electric vehicles (BEVs) in the US auto market. Brands such as Jaguar and Fiat made unexpected strides in this category, even though they have relatively low total sales in the country. Jaguar captured the gold with a 59% BEV share, while Fiat followed closely with a 52% share of its total sales. Nissan, Cadillac, and BMW also saw impressive numbers, with Nissan’s LEAF and ARIYA models accounting for 31% of its US sales, Cadillac’s LYRIQ recording 19% BEV sales, and BMW having the highest-volume BEV sales with 14,081 units sold last quarter.
Premium brands like Genesis, Audi, MINI, and Mercedes, as well as mass-market brands such as Kia, Hyundai, Volkswagen, and Ford, also made notable contributions to the increasing popularity of BEVs in the market. These brands are setting an example for others to follow, as the competition in the electric vehicle market continues to grow. This shift towards electric vehicles is not just limited to individual brands, but also to automotive groups and partnerships. The BMW Group led the way in the second quarter of 2024 with 15% of its sales coming from BEVs, followed by Mercedes, Hyundai-Kia, and Volkswagen Group.
The overall trend in the market seems to be moving towards a higher adoption rate of electric vehicles, with brands and automotive groups striving to increase their BEV sales percentages. It is expected that more brands will reach the 10% mark within a year, as the demand for electric vehicles continues to rise. While pure EV companies hold the top positions in the market for electric vehicle sales, the focus of this report is on traditional auto brands and their efforts to transition towards electric mobility. The competition in this sector is intense, with brands like BMW, Cadillac, and Nissan making significant progress in capturing a share of the electric vehicle market.
CleanTechnica continues to provide daily news updates on the latest developments in the clean energy and electric vehicle sectors. Readers can subscribe to receive updates via email or follow CleanTechnica on Google News for the latest information. The shift towards electric mobility is crucial for reducing greenhouse gas emissions and combating climate change. As more brands and automotive groups make the transition towards electric vehicles, it is expected that the market share of BEVs will continue to grow in the coming years. CleanTechnica encourages readers to stay informed about the latest clean energy trends and innovations to contribute to a sustainable future.
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