Summary
- DS teases upcoming electric crossover coupe in an unusual way
- The model will likely be called the DS8 and share its platform with Peugeot and Opel
- The teaser photos show a prototype with aggressive fascias and a dramatic roofline
- The DS8 will have a WLTP range of 466 miles and a 0.24 drag coefficient
- DS may consider adding combustion powertrains despite focusing on pure-electric vehicles after 2024
Article
DS Teases Upcoming Electric Crossover Coupe
DS, a car manufacturer, has teased an upcoming electric crossover coupe in a unique and unusual way. The teaser photos reveal a lightly camouflaged prototype sporting its production body, lights, and wheels. This new model, likely to be called the DS8, will share its platform with models from Peugeot and Opel. The innovative teaser campaign has generated anticipation and curiosity among car enthusiasts.
Unique Marketing Approach by DS
Automakers are constantly exploring new and innovative ways to create excitement around their upcoming releases. DS has taken a bold step by blanking out words in the press release for their new model, leaving fans to speculate on the features of the posh tall fastback EV. With a claimed WLTP range of 466 miles, this model promises impressive performance and cutting-edge technology. The mysterious blacked-out words have sparked interest and intrigue among potential buyers.
Impressive Design and Performance
The teaser shots of the upcoming DS8 showcase a striking design with aggressive fascias and a dramatic roofline. The production model is based on the DS Aero Sport Lounge concept, which was unveiled in 2020. Despite being a high-riding vehicle, the DS8 boasts a 0.24 drag coefficient, contributing to its exceptional range. Equipped with a 96.9 kWh battery, similar to models like the Peugeot 3008 EV, the DS8 promises impressive performance and efficiency.
Potential Features and Specifications
The upcoming DS8 may offer the option of a long-range battery and all-wheel drive, a feature not available in the electric Peugeot 3008. With the possibility of dual-motor configuration and a larger battery, the DS8 could offer enhanced performance and versatility. DS’s commitment to launching pure-electric vehicles after 2024 aligns with the growing trend towards electrification in the automotive industry. The STLA Medium platform offers flexibility for various powertrain options, including combustion engines and hybrids.
Future Plans and Expectations
DS has announced that more details about the upcoming model will be revealed before the end of the year, building anticipation among fans and potential customers. The manufacturer’s focus on innovation and sustainability underscores its commitment to leading the way in electric vehicle technology. As the automotive industry shifts towards electrification, DS’s upcoming electric crossover coupe is poised to make a significant impact with its cutting-edge features and performance.
Conclusion
In conclusion, DS’s teaser campaign for the upcoming DS8 electric crossover coupe has garnered attention and excitement in the automotive world. The innovative marketing approach of blanking out words in the press release has sparked intrigue and speculation among enthusiasts. With impressive design, performance, and potential features, the DS8 promises to be a game-changer in the electric vehicle market. As DS continues to prioritize electric mobility and sustainability, the upcoming DS8 represents a bold step towards a greener and more exciting future for the automotive industry. Stay tuned for more updates on this highly anticipated model from DS.
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