Summary
- Plug In America and the Electric Power Research Institute conducted a survey on EV driver satisfaction
- Results showed that most EV drivers are likely to purchase another EV for their next vehicle
- Initial concerns about EVs, such as battery range and price, have decreased over time due to improved technology
- Tesla drivers showed high loyalty and satisfaction with their vehicles
- Most EV drivers are satisfied with comfort, safety, and performance, and home charging is the most common charging method.
Article
Consumer fears about electric vehicles seem to diminish once individuals have the opportunity to experience driving an EV first-hand. The recent survey conducted by Plug In America and the Electric Power Research Institute’s 2030 initiative aimed to gain insights into the current EV landscape in the US. The survey focused on important considerations when buying an EV, likelihood of purchasing an EV in the future, initial concerns when buying an EV, current concerns, purchasing journey, and the profile of current EV drivers.
The survey results indicated a high level of satisfaction among EV drivers, with 89.4% stating that it is likely their next vehicle purchase will be an EV. Older EV drivers and Tesla owners showed even higher rates of likelihood to purchase another EV. Initial concerns about battery range, price, and public charging availability diminished over time as EV technology improved. However, challenges related to weather impact, public charging reliability, and battery range remained.
EV drivers expressed satisfaction with comfort, safety, and performance of their vehicles. Models like the Rivian R1T and R1S stood out for range, charging capabilities, and style. Tesla Model 3 was the most commonly driven EV among respondents, and Tesla drivers demonstrated a high level of brand loyalty. Clean air and environmental benefits were key motivators for purchasing an EV, along with cost savings and convenience for younger consumers.
Home charging was the most common charging method for EV drivers, with many utilizing inexpensive home charging options and federal tax incentives. However, there was also a willingness among respondents to adapt charging times for discounted electricity rates. DC fast charging was seen as a supplemental method, with the Tesla Supercharger network being the most popular among EV drivers. Other fast charger networks like Electrify America, ChargePoint, and EVgo were also utilized, although concerns about reliability and availability were reported.
Consumers found specialized online sources to be valuable in researching EVs, with automaker websites, EV-specific news sites, forums, and YouTube channels being more important than traditional car buying websites. Real-world performance information, including range in different conditions, cold weather performance, and incentives and rebates, were sought after by consumers. CleanTechnica was recognized as a trusted source for EV research and analysis, providing valuable information on the electrification of personal transportation.
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