Summary
- Dan Priestley, Tesla Senior Manager for the Semi program, will be attending the 2024 IAA Transportation trade show in Hannover, Germany from September 17 to 22, 2024.
- Priestley will participate in two talks at the event, one on September 17 and another on September 18, 2024.
- The talks will focus on the Tesla Semi, with one specifically discussing a case study with PepsiCo about scaling Semi electrification.
- Priestley’s presence at the event indicates Tesla’s commitment to making an impact in Europe’s transportation sector.
- Recent sightings of Tesla Semi units being transported on German roads suggest preparations for the event are underway.
Article
Senior Manager for the Tesla Semi program, Dan Priestley, is set to attend the 2024 IAA Transportation trade show in Hannover, Germany from September 17 to 22, 2024. He is scheduled to participate in two talks during the event, one on September 17 and the other on September 18, 2024. On September 17, Priestley will hold a C-level keynote about the Class 8 all-electric truck, providing insights based on his involvement with the Tesla Semi program since its early days.
The highlight of Priestley’s appearance at the trade show will likely be his talk on September 18, titled “Scaling Semi Electrification: A Case Study with PepsiCo,” where he will be joined by PepsiCo’s Electrification Program Manager, Dejan Antunović. PepsiCo’s experience with the Tesla Semi fleet in its regular operations could provide valuable real-world insights into the viability of the electric truck as a long-hauler. This collaboration showcases Tesla’s commitment to making an impact in Europe’s transportation sector and highlights Priestley’s significant role within the company.
Dan Priestley has been a key figure at Tesla since 2011, with a deep involvement in the company’s technical projects and working on prototypes and bespoke projects for Tesla Board Member JB Straubel. His past experience includes leading the first cross-country drive on the Supercharger Network in 2014, showcasing his expertise in electric vehicle technology and infrastructure. Priestley’s presence at the 2024 IAA Transportation trade show further solidifies Tesla’s dedication to advancing sustainable transportation solutions in the region.
The recent sighting of two Tesla Semi units being transported on German roads and later unloaded at the Giga Berlin complex indicates that Tesla’s preparations for the electric truck’s appearance at the trade show are already underway. This demonstration of Tesla Semi units in Europe underscores the company’s efforts to expand its presence and showcase the capabilities of its all-electric truck in different markets. The participation of Dan Priestley at the event signifies Tesla’s commitment to engaging with industry stakeholders and showcasing the potential of electric trucks for long-haul transportation.
Priestley’s attendance at the 2024 IAA Transportation trade show, along with the collaboration with PepsiCo for a case study on the Tesla Semi, reflects a strategic approach by Tesla to demonstrate the real-world applicability and benefits of electric trucks. By engaging with industry partners and sharing insights from practical implementations, Tesla aims to accelerate the adoption of sustainable transportation solutions and drive innovation in the industry. The exchange of knowledge and experiences at events like the 2024 IAA Transportation trade show can pave the way for the broader integration of electric vehicles in commercial fleets and contribute to a greener future for transportation.
Read the full article here
