Summary
- Toyota is expanding its battery electric vehicle (BEV) lineup in Europe as part of a multi-pathway approach
- The European market has a high rate of electrified vehicle ownership, leading Toyota to focus on strengthening BEV products
- New models being launched in Europe include the Toyota C-HR+, bZ4X, and Lexus RZ
- The Toyota C-HR+ offers a range of up to 600 km and features a spacious cabin and high-capacity luggage space
- Toyota aims to address customer needs globally with various options, such as hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs), and fuel cell electric vehicles (FCEVs)
Article
Toyota Motor Corporation is expanding its battery electric vehicle (BEV) lineup in Europe as part of its multi-pathway approach toward achieving a carbon-neutral society. The company is committed to product and region-centered management to make ever-better cars. In Europe, there is a high rate of electrified vehicle ownership, leading Toyota to strengthen its BEV products. After launching the all-new Urban Cruiser, Toyota will be launching three new models covering the B-, C-, and D-SUV segments in the European market.
The new lineup includes the Toyota C-HR+, bZ4X, and Lexus RZ models. The Toyota C-HR+ features a sleek design, practicality, and a spacious cabin with a generous luggage space. It is equipped with an e-TNGA platform and two lithium-ion batteries, offering a cruising range of up to 600 km. The bZ4X, similar to the C-HR+, also comes with two lithium-ion batteries and various improvements like battery pre-conditioning and increased driving performance. The Lexus RZ focuses on refining the driving experience, enhancing the battery EV system, and introducing features like a Steer-by-Wire System for a new driving experience.
Chief Branding Officer Simon Humphries emphasized Toyota’s commitment to creating ever-better cars by understanding and meeting customer needs in each region. The company aims to contribute to carbon neutrality by developing various options, including hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs), and fuel cell electric vehicles (FCEVs). Toyota’s approach to sustainability includes a multi-pathway strategy that addresses regional needs and evolves over time. The company continues to innovate and improve its products based on customer feedback and continuous improvement principles.
During a premiere event in Brussels, Simon Humphries highlighted Toyota’s dedication to stability and the mantra of “Ever-Better Cars” instilled by Akio Toyoda. Toyota’s design philosophy focuses on creating aspirational experiences for customers and ensuring that each car is an honest representation of its concept or value to the customer. The company respects regional differences and tailors its product planning to meet the diverse needs of customers around the world. With a global workforce and manufacturing presence, Toyota aims to be the best in each region while upholding its brand beliefs and roles for Lexus, GR, and Toyota vehicles.
Toyota’s multi-pathway strategy encompasses a full palette of powertrains, reflecting the company’s readiness to address different regional needs. The company continues to innovate and improve its BEV offerings, such as the enhanced bZ4X model with improved power, faster charging times, and increased towing capacity. The new C-HR+ model exemplifies Toyota’s commitment to bringing BEVs to the core of its portfolio and creating aspirational experiences. With a focus on agility, innovation, and meeting customer needs, Toyota is working towards sustainable mobility and contributing to the cleantech revolution.
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