– Rivian introduces the R2 electric vehicle at a starting price of $45,000, aiming to reach a new market of buyers
– Despite its lower price, the R2 maintains Rivian’s rugged luxury feel through smart design decisions
– Design chief Jeff Hammoud explains the challenges faced in designing a more affordable vehicle while preserving the brand essence
– The R2 features a new steering wheel design with advanced roller wheels for intuitive controls
– Rivian also plans to introduce the even smaller and cheaper R3 electric vehicle in the future
Rivian recently unveiled the R2 electric vehicle with a starting price of $45,000, aiming to attract a wider range of customers. The smaller size of the R2 compared to the current R1S allows for a more affordable option while maintaining the rugged luxury feel that Rivian is known for. Design chief Jeff Hammoud discusses the challenges faced in designing the R2 at a lower price point while ensuring it remains true to the brand.
Hammoud explains that one of the key design decisions to preserve the Rivian essence in the R2 was to make it feel like a smaller version of the R1S. This involved carefully selecting key design elements that would make the R2 recognizable as a Rivian vehicle. The new steering wheel design of the R2 allows for intuitive controls with advanced roller wheels that enable various functions depending on the driving mode. The goal was to create a design that allows drivers to stay engaged with the vehicle without taking their eyes off the road.
In addition to the unique design features, the R2 also offers a range of accessories such as a revamped camp kitchen, tent, and bike rack to enhance any adventure. Rivian is looking to expand its lineup further with the introduction of the R3 electric vehicle, which will feature a high-performance R3X variant inspired by iconic rally cars. The company aims to demonstrate how it can stretch its brand in different directions while maintaining its core values.
Rivian plans to begin production of the R2 in the first half of 2026 at its plant in Normal, IL. The new upgrades in production capacity will enable Rivian to build up to 215,000 vehicles annually, up from 150,000 previously, while also reducing costs. By expanding its lineup with more affordable options like the R2 and R3, Rivian is positioning itself to capture a larger share of the electric vehicle market while continuing to innovate in design and technology.
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