Summary
– Tesla has discontinued its advertising program and laid off its marketing team, but the referral program will continue in a revised form in the future
– The Tesla referral program allows existing owners to refer friends and family in exchange for benefits like cash discounts, free supercharging miles, and free trials of FSD
– Referral program benefits will end on April 30, but a revised version will be launched at a later date, with no details provided by Elon Musk
– Buyers can still get current referral perks if they order a Tesla vehicle before April 30, including a three-month FSD trial and $500 cash discount on solar systems or Powerwall batteries
– The new referral program launch date is uncertain, and Tesla’s FSD feature has recently graduated to “supervised” status, requiring driver attention but demonstrating improvements in handling real-world driving challenges
Article
Tesla has decided to discontinue its referral program and its advertising program, leading to frustration among customers and enthusiasts. The referral program, which allowed existing owners to refer friends and family to the Tesla brand in exchange for benefits like cash discounts, free supercharging miles, or free trials of Full Self-Driving, has been popular among Tesla owners. However, the company recently laid off its entire 40-person growth marketing team responsible for the advertising program, indicating that it may be dead in the water. Despite earlier announcements that all referral program benefits would end on April 30, CEO Elon Musk has clarified that a revised version of the program will be launched in the future.
The Tesla Cyber Hammer, a limited edition collectible steel hammer, was one of the rewards offered through the referral program, highlighting the unique nature of Tesla’s marketing strategies. While the company has not provided any details or timeline for the revamped referral program, Musk has assured owners that referral credits will not automatically expire on April 30. Customers who purchase a Tesla vehicle before this date can still benefit from the three-month trial of Full Self-Driving if they use a referral code, while buyers of solar systems or Powerwall batteries can receive a $500 cash discount by using a referral link. After April 30, referral rewards will be suspended until the new program launches.
Despite the negative press surrounding Full Self-Driving, it remains a leading feature in driver assistance technologies, recently upgrading from “beta” to “supervised” status. The AI engine behind Full Self-Driving has learned from over 1.3 billion miles driven, making it proficient in handling real-world driving challenges. Customers interested in taking advantage of the current referral rewards should act before April 30 and use a referral code or link provided by a Tesla owner. The future of the referral program remains uncertain, but details will be released when (or if) the new program is launched.
Customers interested in a Tesla vehicle or solar power system should consider reaching out to friends or family who are Tesla owners for referral codes or links to benefit from the current rewards. The company’s decision to discontinue the referral program and advertising program may have been met with disappointment, but the promise of a revamped program in the future offers hope for continued benefits for existing and potential customers. As Tesla continues to innovate in the electric vehicle market, its unique marketing strategies and customer incentives set it apart from traditional car companies. Stay tuned for updates on the new referral program and other developments from Tesla in the coming months.
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