Summary
- Ms. BB’s EV Charge Express offers a portable charging solution for electric vehicle owners
- The portable charger can quickly power up vehicles with a 120,000 watt generator
- Founder Frederica Shields invested in the business after experiencing range anxiety as an EV owner
- The business operates on a subscription model and aims to serve individual drivers and corporate fleets
- Shields won a pitch contest to fund the business and plans to expand with a second truck
Article
Frederica Shields, a Detroit resident, has developed a solution to help electric vehicle owners combat range anxiety by creating a portable charging station that can come to them. Named Ms. BB’s EV Charge Express, the prototype is equipped with a 120,000 watt generator capable of quickly recharging vehicles in about 20 minutes, avoiding the long waits associated with traditional charging stations. Shields drew from her experience in the food service industry to take a leap of faith and launch her entrepreneurial venture, selling properties and refinancing her home to fund the operation. She underwent training at New Lab in Detroit to learn how to operate and maintain the vehicle, ultimately winning a pitch contest that provided funding for a second truck.
The portable charging station operates on a subscription model starting at $50 a month, with the aim of serving everyday drivers, corporate vehicle fleets, cities, and schools in the area. Shields’ personal experience as an electric vehicle owner allowed her to understand the challenges faced by others in accessing charging facilities, motivating her to create a solution that can be brought directly to those in need. By addressing the issue of range anxiety and providing a convenient and efficient way to charge electric vehicles, Ms. BB’s EV Charge Express hopes to encourage more people to make the switch to electric transportation. The business serves as a testament to Shields’ determination and belief in her innovative idea, overcoming financial obstacles and skepticism to bring her vision to fruition.
The introduction of portable charging stations like Ms. BB’s EV Charge Express represents a significant step forward in the effort to support the growing number of electric vehicles on the road. As the electric vehicle market continues to expand, the need for accessible and efficient charging infrastructure becomes increasingly important. By offering a solution that can bring charging capabilities directly to customers, Shields is helping to alleviate one of the main barriers to electric vehicle adoption. The convenience and accessibility provided by portable charging stations could encourage more people to consider making the switch to electric vehicles, ultimately contributing to a more sustainable and environmentally friendly transportation system.
Shields’ innovative approach to addressing the issue of range anxiety reflects the entrepreneurial spirit and ingenuity that has long been associated with Detroit, known as the Motor City. By leveraging her knowledge and experience in the food service industry, she was able to identify a gap in the market and develop a solution to meet the needs of electric vehicle owners. Her dedication to the project, even when faced with financial challenges, demonstrates her commitment to making a positive impact in the transportation industry. By creating a business model that caters to a wide range of customers, from individual drivers to large fleets, Shields is helping to democratize access to electric vehicle charging services.
The success of Ms. BB’s EV Charge Express serves as a testament to the power of innovation and entrepreneurship in addressing pressing societal challenges. Shields’ journey from concept to execution highlights the importance of perseverance, determination, and belief in one’s ideas. By recognizing a need within the market and developing a creative solution to meet that need, she has positioned her business as a key player in the evolving landscape of electric vehicle infrastructure. As the demand for electric vehicles continues to grow, initiatives like Ms. BB’s EV Charge Express will play a crucial role in enabling more people to make the switch to electric transportation, paving the way for a more sustainable future.
Overall, Frederica Shields’ creation of Ms. BB’s EV Charge Express represents a groundbreaking development in the realm of electric vehicle charging infrastructure. By offering a portable solution to the challenge of range anxiety, Shields is helping to make electric vehicles more accessible and convenient for drivers. Through her entrepreneurial spirit, determination, and innovative thinking, she has set a new standard for how charging services can be provided to electric vehicle owners. As the market for electric vehicles continues to expand, initiatives like Ms. BB’s EV Charge Express will play a critical role in supporting the transition to a cleaner and more sustainable transportation system.
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