Summary
- Cupra had the highest growth rate among electric vehicle brands in Europe in November
- Tesla’s market share decreased compared to the previous year
- Volkswagen Group leads in market share among automotive groups
- American automaker Tesla is expected to start the 2025 race as favorites
- Mercedes and BMW are expected to introduce new models in 2026, posing competition for Tesla
Article
The top selling electric vehicle models in Europe are discussed, as well as the auto brands and auto groups selling the most plug-in vehicles in the region. In November, Cupra experienced the highest growth rate among brands, while Tesla saw a decline. Fiat also struggled due to the end of production of the ICE Fiat 500. Despite a decrease in market share compared to the previous year, Tesla maintained its lead in the plug-in auto brand ranking for the third consecutive year. However, competition from Mercedes, BMW, and Volkswagen Group is expected to increase in 2026.
Looking ahead to 2025, Tesla is projected to face a tougher challenge in maintaining its title as other automakers introduce new models. Mercedes and BMW are set to launch new models in 2026, along with cheaper models from Volkswagen Group, putting Tesla in a less favorable position in the race for market share. Volkswagen was the only brand besides Tesla to gain share in November, but it still lags behind its 2023 score. Mercedes is expected to end the year on the podium after a two-year absence, with Volkswagen likely to finish in 5th place.
In terms of automotive groups, Volkswagen Group leads with a 21.5% share in November, followed by BMW Group with 11%. Despite a slight decrease in market share, Tesla retained its 3rd place ranking, with expectations of maintaining its bronze medal position against competitors like Stellantis and Geely-Volvo. The US automaker is anticipated to benefit from an end-of-quarter peak in sales, helping to secure its position in the rankings.
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