Summary
- Plugin EVs took 89.8% share in the December auto market in Norway
- BEVs saw a slight dip in share due to end-of-year clearout of other powertrains
- Overall auto volume in December was 13,652 units, an increase of 12.1% YoY
- Best selling BEV in December and in 2024 overall was the Tesla Model Y
- Norway saw 27.7% share for BEVs and 7.2% share for PHEVs in the passenger vehicle fleet
Article
The auto market in Norway saw plugin EVs dominating in December, with a share of 89.8%, up from the previous year. BEVs accounted for 85.5%, while PHEVs made up 4.3% of sales. The overall auto volume for the month was 13,652 units, showing a 12.1% increase year over year. The Tesla Model Y was the best-selling BEV in December and for the full year 2024.
In 2024, the overall auto market in Norway saw 128,691 sales, slightly up from the previous year. The powertrain shares for the year were 88.9% BEV, 2.7% PHEV, 5.3% HEV, 2.3% diesel, and 0.8% petrol. The growth of BEVs continued to outpace other powertrains, but at the expense of a decline in PHEV share. HEVs performed better than PHEVs in 2024, retaining a significant share of 5.3%.
The taxation policy in Norway has led to a decline in PHEV sales, while HEVs and even diesels have maintained their share of the market. The focus on pushing for BEVs as the only solution may have unintended consequences, as PHEVs still have a role to play in certain niches where BEVs may not be fully suitable. There is a need for more nuanced tax options to ensure that PHEVs remain a viable choice for consumers.
The December auto market in Norway saw an increase in sales of other powertrains, particularly hybrids, due to end-of-year clearances and upcoming tax changes. Toyota, in particular, saw a jump in sales for its hybrid models. The best-selling BEV models in December included the Tesla Model Y, Volkswagen ID.4, and Porsche Macan.
Looking ahead to 2025, there are expectations for new BEV models to enter the market, filling in niche segments and helping to increase BEV market share. Norway’s passenger vehicle fleet currently has 27.7% BEV share and 7.2% PHEV share. The government must design tax policies to ensure the continued growth of BEVs and the appropriate use of PHEVs in the market.
Overall, Norway’s auto market is poised for further growth in electric vehicle adoption, with BEVs leading the way. The government’s tax policies play a crucial role in shaping consumer choices and incentivizing a cleaner transition in the automotive sector. By supporting a diverse range of powertrains and encouraging the correct usage of PHEVs, Norway can continue to lead the way in sustainable transportation.
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