Summary
- Ford is highlighting customer stories to promote its electric vehicles
- Electric vehicles are preferred due to better driving quality
- Robert Hayes, a Ford engineer, purchased a Ford Mustang Mach-E and drove it 70,000 miles
- Hayes enjoys exploring new charging stations, making it an exciting experience
- Hayes bought a Ford F-150 Lightning and continues to advocate for electric vehicles and improved charging infrastructure
Article
Ford is taking a unique approach to promoting its electric vehicles by highlighting customer stories. The company has realized that potential buyers need evidence from other humans that electric vehicles work for them, rather than just technical specifications. This strategy has proven successful in connecting with mainstream buyers who may be hesitant to switch to electric vehicles. Ford engineer Robert Hayes, for example, was inspired to purchase a Ford Mustang Mach-E after experiencing the silent power and instant torque of an electric vehicle.
Hayes has since driven his Mustang Mach-E over 70,000 miles, exploring new charging stations and pushing the limits of his vehicle. He has found joy in mapping out chargers and routes, and appreciates the convenience of the BlueOval Charge Network. Hayes recently added a Ford F-150 Lightning to his collection of electric vehicles, enjoying the versatility and capabilities of the pickup truck. His extensive experience with electric vehicles led to a new role at Ford, where he works on improving the charging experience for customers.
In addition to his passion for electric vehicles, Hayes is also enthusiastic about other cleantech innovations, such as installing solar panels and replacing his furnace with a heat pump. He believes in the limitless potential of electric vehicles and aims to share that feeling with customers. By sharing his personal experiences and insights, Hayes hopes to inspire others to embrace electric vehicles as go-anywhere, do-anything vehicles that can revolutionize transportation.
Robert’s dedication to promoting electric vehicles extends beyond his personal ownership and driving experiences. He is committed to making the charging infrastructure even better and easier for all electric vehicle users. His mission is to eliminate any barriers or limits that may prevent individuals from fully utilizing their electric vehicles. Through his work at Ford and his advocacy for cleantech solutions, Robert Hayes is actively contributing to the acceleration of the cleantech revolution and the widespread adoption of electric vehicles.
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