Summary
- Ferrari plans to move forward with its EV plans in 2025 despite the electrification contraction in the luxury automakers industry
- The first electric Ferrari, named elettrica, will debut on October 9th and will be among six new Ferraris arriving in 2025, with some potentially being electrified
- 51% of Ferraris sold in 2024 were hybrids, indicating the growing popularity of electrification in Maranello
- Ferrari has built a new factory called the e-building for electric cars in Maranello, capable of producing gas-powered engines, electric motors, battery packs, and hybrid powertrain components
- The first Ferrari EV is expected to be a crossover SUV model with possible features such as axial-flux motors, in-wheel motors, and sound generators mimicking an exhaust system, with a reported starting price of $518,828
Article
Despite the trend of electrification slowing down in the luxury automotive industry, Ferrari is moving forward with its plans to introduce electric vehicles in 2025. The first electric Ferrari, known as the elettrica, is set to debut on October 9th. Ferrari CEO Benedetto Vigna confirmed this during the company’s Q4 and 2024 earnings results. This launch will be part of six new models that Ferrari plans to introduce next year, with a focus on electrification.
Throughout 2024, Ferrari saw a significant shift towards hybrids, with 51% of vehicles sold being hybrid models. This transition to electrification has been embraced by the brand, which has built a new factory specifically for electric cars. Known as the e-building, this facility in Maranello is capable of producing gas-powered engines, electric motors, battery packs, and hybrid powertrain components. Ferrari has the flexibility to adjust production to meet demand for various types of powertrains.
When the first electric Ferrari was announced, it was reported that the starting price would be around 500,000 euros, making it the most expensive non-limited production model in Ferrari’s lineup. This high price point reflects the luxury and exclusivity associated with the Ferrari brand. The company has not released specific details about the powertrain of the upcoming EV, but it is expected to be a crossover SUV model and may feature axial-flux motors or in-wheel motors, as well as sound generators to replicate an exhaust system.
In preparation for the launch of their electric vehicles, Ferrari has been working on partnerships and innovations. In 2024, they announced a collaboration with SK On for battery packs, indicating a commitment to developing cutting-edge technology for their EVs. There was also speculation that Ferrari might offer an annual subscription for EV battery warranty, which could cost around $7,500 per year and include battery replacements after eight years. These efforts demonstrate Ferrari’s dedication to creating high-performance electric vehicles that meet the expectations of their discerning clientele.
The introduction of electric vehicles represents a new chapter for Ferrari, as they adapt to changing consumer preferences and regulatory requirements. By embracing electrification, Ferrari is positioning itself as a leader in sustainable luxury automotive solutions. The launch of the elettrica and other upcoming models in 2025 will demonstrate Ferrari’s commitment to innovation and excellence, while maintaining the performance and style that have made the brand legendary.
As Ferrari prepares to unveil its first electric vehicle, anticipation is building among fans and industry observers. The elettrica is poised to set a new standard for electric performance vehicles, combining cutting-edge technology with the iconic design and heritage of Ferrari. With the elettrica and other electrified models on the horizon, Ferrari is poised to solidify its reputation as a pioneer in the luxury electric vehicle market.
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