Summary
- Gordon Murray Group shifting focus to electrification
- Successful production of V12-powered T50 supercar and T33
- Sold EV-focused Gordon Murray Technologies to focus on supercars
- Future plans for hybridization while maintaining V12
- Majority of orders coming from US, Europe, Middle East, and Asia
Article
CEO Phil Lee of the Gordon Murray Group is currently navigating the company’s shift towards electrification. The group has been reinventing itself over the years, focusing on various projects including production, electrification, and affordable transportation for emerging markets. Initially, the group was focused on million-pound-plus supercars. Last year, the company sold its EV-focused Gordon Murray Technologies to an investment agency controlled by the Abu Dhabi government, allowing for the production and further development of the V12-powered T50 supercar and the delayed T33. Despite being sold out until 2028, Lee faces the challenge of transitioning to electrification in a niche market with little demand for electric products.
Production of the T50 and T50S supercars is underway at the Gordon Murray Group, with plans for the T33 to follow in 2026. The company has also restructured its divisions to focus on electrical architectures, chassis systems, and battery technologies. The decision to sell Gordon Murray Technologies was made in order to maintain focus on supercars while allowing the newly acquired company to pursue electric vehicle technology. This strategic move has provided the group with the necessary resources to continue producing high-end vehicles and driving innovation within the industry.
Lee expresses confidence in the demand for V12-powered supercars, as evidenced by the current success and popularity of the T50 model. He acknowledges that the market may not be ready for electric supercars in the same way it is for V12s. However, the company remains open to hybridization in the future, aiming to align powertrain systems with customer preferences while also considering regulations and legislative timelines surrounding combustion engine bans. The group is actively lobbying to protect small-series and low-volume manufacturers in the face of shifting regulations.
The majority of orders for Gordon Murray supercars come from the US, with significant interest from Europe, the Middle East, and Asia as well. The company emphasizes the need for government support in fostering a favorable business environment that encourages investment in high-end, innovative technologies. Lee stresses the importance of stability and consistency in government policies to enable businesses to plan for the future and invest in long-term projects. By focusing on high-end R&D programs and leveraging the UK’s strengths in innovation, the automotive industry can maintain its competitive edge and drive growth.
The Gordon Murray Group’s R&D efforts are concentrated on advanced chassis systems, powertrain systems, and electrical architectures, providing a strong foundation for future stability and growth. While the company may face challenges in profitability during its early stages, it is working to secure funding through various sources, including shareholder investments, bank financing, and in-house revenue generation. Lee aims to achieve full in-house funding within the next three to five years, demonstrating the group’s commitment to sustainability and continued innovation. Plans for the T33 include the launch of new variants and increased exclusivity for customers, aligning with the company’s focus on high-quality, bespoke automotive offerings.
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