Summary
- Ford is trying to sell more EVs by offering a Ford Power Promise program
- The program includes a free home charger, complimentary installation, and an extended warranty on the battery
- The goal is to convince more people to switch to EVs, as sales of electric F150 trucks and Mustangs have been struggling
- Ford is also focusing on educating customers and potential buyers about the benefits of EVs
- Despite efforts to increase EV sales, Ford has been facing challenges and has had to slash orders from battery suppliers
Article
Ford is offering a new program called the Ford Power Promise in an effort to boost sales of its electric vehicles, such as the F150 trucks and Mustangs. The program includes a free home charger and complimentary installation for anyone who buys or leases an electric vehicle from Ford. In addition, Ford will now provide an eight-year or 100,000-mile warranty for every battery in an electric vehicle, as well as 24/7 roadside assistance.
The move is part of Ford’s strategy to persuade more customers to make the switch to EVs, as the automaker has been struggling to sell electric vehicles. Ford’s chief operating officer for the Model e EV business, Marin Gjaja, stated that the program aims to not only serve customers well but also provide education to potential buyers. The goal is to encourage more people to switch to EVs by offering incentives and building confidence in the durability and longevity of the battery.
Despite its efforts to increase EV sales, Ford has been facing challenges in the electric vehicle market. In an attempt to boost sales, the company has changed internal policies to encourage managers to lease electric vehicles instead of gas-powered ones. However, Ford has not seen much success in increasing EV sales. In May, the company began cutting orders from battery suppliers as it was reportedly losing about $100,000 per EV in the first quarter.
Ford’s struggles with selling electric vehicles highlight the difficulties that automakers face in transitioning to EVs. The Ford Power Promise program is a step towards addressing these challenges by offering incentives such as free home chargers, warranties, and roadside assistance to potential buyers. By providing these benefits, Ford hopes to attract new customers and convince them to switch to electric vehicles.
The Ford Power Promise program is designed not only to benefit customers who purchase or lease electric vehicles but also to educate potential buyers about the advantages of EVs. Through initiatives like this, Ford is aiming to alleviate concerns and build confidence in the reliability and longevity of electric vehicle batteries. By offering comprehensive support and incentives, Ford is hoping to increase its EV sales and position itself as a leader in the electric vehicle market.
As Ford works to increase its EV sales, the automaker is facing challenges such as high costs and competition in the electric vehicle market. By implementing initiatives like the Ford Power Promise program, Ford is taking steps to address these challenges and attract more customers to its electric vehicle lineup. With incentives such as free home chargers and warranties, Ford is striving to convince more people to make the switch to EVs and overcome barriers to adoption in the electric vehicle market.
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