Summary
- Ford dealers will receive up to $22,500 for every F-150 Lightning model restocked from a Retail Replenishment Center
- Ford aims to make buying an electric vehicle easier with transparent pricing, better customer experience, and remote delivery options
- Incentives will be given to dealers from October 15 through November 15, 2024 to move F-150 Lightning inventory
- The program could limit choices for buyers, as dealers may want to move older models before the new 2025 F-150 Lightning arrives
- Significant incentives include 0% APR for 60 months and a free Level 2 home charger for all EV buyers, with a $2,000 cash incentive that can be combined with 0% financing
Article
Ford has introduced a new pilot program to incentivize its dealers to move inventory of the F-150 Lightning electric truck. Dealers can earn up to $22,500 for every F-150 Lightning model restocked from a Retail Replenishment Center. This initiative is part of Ford’s commitment to making the buying process for electric vehicles as easy as possible, with transparent pricing, a better customer experience, and remote delivery options. The company plans to introduce new Retail Replenishment Centers that can deliver EVs in under ten days to get vehicles into customers’ hands quickly.
During a recent Capital Markets Day, Ford CEO Jim Farley outlined plans to streamline the purchasing process for electric vehicles. The new incentive program for dealers aims to test the logistics and efficiencies of Retail Replenishment Centers while increasing engagement. From October 15 through November 15, 2024, dealers can earn $1,000 for every 2024 F-150 Lightning restocked from an RRC, with the potential to earn up to $22,500 if they restock a larger quantity. The program applies to all F-150 Lightning trims except the base model, which is no longer available for retail sale.
While the incentive program is beneficial for dealers, some buyers may experience limitations in choice as dealers may prioritize moving inventory at lower prices or models with fewer units on the lot. This initiative is likely aimed at clearing out older models in anticipation of the arrival of the 2025 F-150 Lightning. The 2024 F-150 Lightning is offered in various trims with different starting prices and EPA-estimated ranges. In addition to the dealer incentives, Ford has introduced other significant savings options, including 0% APR for 60 months, a free Level 2 home charger for EV buyers as part of the Ford Power Promise, and a $2,000 cash incentive that can be combined with financing offers.
The new program reflects Ford’s commitment to accelerating the adoption of electric vehicles by making the process of purchasing and owning an EV more convenient for customers. By incentivizing dealers to move F-150 Lightning inventory, Ford is aiming to increase sales and drive the transition towards electric vehicles. While the program offers significant benefits for dealers, potential buyers can take advantage of the savings and deals on the 2024 F-150 Lightning models before the arrival of the 2025MY. This initiative, combined with other incentives and offers from Ford, presents an opportunity for customers to save on their purchase of an electric truck and contribute to the growth of the EV market.
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