Summary
- Ford is now taking orders for the 2025 Ford Mustang Mach-E, starting at $36,495
- The base model has been reduced by $3,000 but with a lower range, offering more choice to consumers
- Lowering the starting MSRP can attract more buyers and increase sales volume
- The 2025 Mustang Mach-E includes new features like a heat pump, BlueCruise, and a Sport Appearance Package
- Ford’s Power Promise program offers a complimentary home charger and dedicated support for EV buyers.
Article
Ford has opened orders for the 2025 Ford Mustang Mach-E with a lower starting price of $36,495, making it more accessible to consumers. The base model now comes with a $3,000 cheaper version but with a slightly reduced range of 260 miles (RWD) or 240 miles (eAWD), compared to the 300-mile version. Ford’s decision to offer different pricing options aligns with the belief that 300+ miles of range is not always necessary for all buyers, especially those who primarily use their vehicles for city or regional driving.
The strategy of offering a lower starting MSRP to attract more customers and increase test drives has shown promising results for Ford in boosting Mustang Mach-E sales. The model was the 5th best selling electric vehicle in the US in the 4th quarter of 2024 and the 3rd best selling EV overall for the year, with over 50,000 sales. By expanding its range of pricing options to cater to different consumer needs, Ford aims to capture a larger share of the electric vehicle market.
The 2025 Mustang Mach-E comes with key improvements such as a new heat pump for energy efficiency in cold weather, BlueCruise hands-free highway driving with Automatic Lane Change, and a new Sport Appearance Package. Ford has also enhanced the user experience by allowing customers to set charge limits, schedule preferred charge times, and access real-time charging information directly from the vehicle screen. Additionally, the connected navigation system now includes information on compatible Tesla Superchargers.
Ford’s Power Promise program offers complimentary home chargers, standard installation, and round-the-clock access to an electric vehicle support advisor for customers ordering any new Ford electric vehicle, including the Mustang Mach-E. The program aims to provide added value and support to consumers transitioning to electric vehicles. The company has also expanded the availability of the Mustang Mach-E to 57 global markets in 2025, attracting new customers to the Ford brand.
With the 2025 Ford Mustang Mach-E offering improved features and a more competitive price point, the model is poised for success in the electric vehicle market. Darren Palmer, Vice President of Ford Electric Vehicle Programs, emphasized the significance of the Mustang Mach-E in redefining the automotive landscape and shifting consumer preferences towards electric vehicles. Ford’s commitment to innovation and customer satisfaction is evident in the continued enhancements made to the Mustang Mach-E over the years.
As Ford celebrates the 4th anniversary of the Mustang Mach-E, the company continues to prioritize customer feedback and incorporate improvements to enhance the driving experience. The global expansion of the model and the high percentage of new buyers to Ford indicate a growing interest in electric vehicles and a positive reception to the Mustang Mach-E. With a focus on innovation, affordability, and customer support, Ford aims to drive sales and establish the Mustang Mach-E as a top contender in the electric vehicle market.
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