Summary
- Ford is offering a free home charger and installation to buyers of certain EV models
- The complimentary Level 2 home charger will come with the vehicle or be delivered when buyers are ready, with a professional installation at no cost
- Farley believes home charging is vital for EV adoption and aims to make it simpler for consumers
- Ford partnered with Tesla to address public charging infrastructure issues, opening Tesla’s Superchargers to Ford EV owners
- Ford provided CCS to NACS adapters free of charge to F-150 Lightning and Mustang Mach-E owners as part of the partnership with Tesla
Article
Ford is taking steps to make the process of buying an electric vehicle (EV) easier and less confusing for customers. In a recent LinkedIn post, CEO Jim Farley announced that Ford will be providing a free home charger, along with installation, to buyers of certain EV models, including the Mustang Mach-E, F-150 Lightning, and E-Transit. This move is aimed at addressing consumer concerns around the availability and cost of home charging infrastructure.
The complimentary Level 2 home charger will be included with the vehicle or can be delivered separately when buyers are ready. Ford will also arrange for a professional installation of the charger at no additional cost to buyers. Farley emphasized the importance of home charging in driving EV adoption, citing a survey in which nearly 90% of shoppers said they would be more likely to buy an EV if they knew they could charge at home.
Farley’s decision to offer free home chargers and installations comes after conducting long road trips in EVs across the U.S. and Europe. He identified a need for convenience, peace of mind, and expert service among consumers, leading Ford to simplify the home charging process for its customers. The goal is to remove confusion and uncertainty surrounding where to charge, who will install the charger, and how much it will cost.
In a groundbreaking move, Ford partnered with Tesla to address public charging infrastructure issues. In 2023, Farley and Tesla CEO Elon Musk announced that Tesla’s Superchargers would be made available to Ford owners. Additionally, Ford committed to adopting Tesla’s NACS charge port in future EV models. This collaboration marked a significant step towards improving the accessibility and convenience of public charging options for Ford EV owners.
As part of their collaboration with Tesla, Ford began offering CCS to NACS adapters for free to F-150 Lightning and Mustang Mach-E owners as Tesla opened up its Supercharger network to Ford EV owners. By sharing charging infrastructure and technology, Ford and Tesla are working together to make electric vehicle ownership more seamless and user-friendly. This strategic partnership underscores the importance of collaboration and innovation in the EV market as automakers seek to overcome obstacles to widespread adoption.
Overall, Ford’s initiative to provide free home chargers and installations reflects a broader commitment to simplifying the EV ownership experience for consumers. By addressing common concerns around charging infrastructure and providing convenient solutions, Ford aims to make the transition to electric vehicles more accessible and appealing to a wide range of customers. With strategic partnerships and innovative approaches, Ford is positioning itself as a leader in the EV market and driving forward the transition to a more sustainable transportation future.
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