Summary
- Ford had a record year for electric vehicle sales despite initial concerns about a slowdown
- The Power Promise program offers complimentary home chargers and installation to new EV buyers
- This program aims to address fears about the charging process and costs associated with EV ownership
- The Power Promise package is available for customers purchasing specific Ford models
- Stacey Ferreira, Director of Retail Execution & Innovation at Ford, provides background on how Power Promise was developed
Article
Ford had a successful year for electric vehicle sales, despite initial concerns about a slowdown in sales. One of the programs that contributed to this success was the Power Promise initiative, which offers complimentary home chargers and installation to new EV buyers. The program has been extended through March 31, 2025, and aims to address common fears and barriers that mainstream buyers have about electric vehicles, such as charging costs and convenience. By providing support for on-the-go charging and overall ecosystem services, Ford is simplifying the transition to EV ownership.
Customer feedback played a significant role in the development of the Power Promise program, with Ford listening to insights from customers and dealers to understand the challenges they face when considering an electric vehicle. The positive feedback received suggests that the program has been effective in convincing buyers to choose an electric vehicle and has helped them navigate the transition smoothly. The package is available for customers purchasing select models like the Ford Mustang Mach-E, F-150 Lightning, or E-Transit van for model years 2024 or 2025, and includes features such as complimentary home chargers, on-the-road charging support, battery confidence, and 24/7 customer support.
Ford’s Director of Retail Execution & Innovation, Stacey Ferreira, shared her personal experience of buying an electric vehicle and the questions that arose during that process. This experience inspired the development of the Power Promise program, aiming to provide convenience, peace of mind, and dedicated support to electric vehicle owners from the beginning of their ownership journey. By extending the program into 2025, Ford is helping customers save time and money by transitioning to electric vehicles. The company’s executives have shown a commitment to making the EV experience easy and comfortable, as demonstrated by CEO Jim Farley’s recent initiatives.
The Power Promise program not only provides practical benefits to customers but also reflects Ford’s dedication to accelerating the cleantech revolution through innovative solutions and customer-focused initiatives. By addressing common concerns about charging infrastructure, costs, and support, Ford is making electric vehicle ownership more accessible and appealing to mainstream buyers. The program’s success in simplifying the transition to EV ownership highlights the importance of customer feedback and proactive measures in advancing the adoption of electric vehicles. Overall, Ford’s commitment to sustainability and clean technology is evident in programs like Power Promise, which aim to make a positive impact on the environment and the future of transportation.
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