Summary
- Genesis will only sell EVs in the UK starting this year, with combustion-powered vehicle stock expected to run out by the summer
- The company will continue selling gas- and diesel-powered cars from stock but will focus on EVs, offering models like the Electrified G80, Electrified GV70, and GV60
- Genesis also plans to introduce more EV models in the future, including a performance version of the GV60 and the upcoming GV90 flagship SUV
- The brand saw a significant increase in EV sales in the UK last year, with around 80% of its sales being all-electric models
- Genesis will move away from its current sales approach, planning to add up to 15 new dealers in the UK this year to build brand recognition as a premium luxury car brand in the market.
Article
Genesis Goes All-In on EVs in the UK
Genesis, Hyundai Motor’s luxury brand, has announced that it will only sell electric vehicles in the United Kingdom starting this year. The transition away from combustion-powered vehicles is part of the company’s strategy to distance itself from traditional models and embrace the future of electric mobility. The remaining stock of gas- and diesel-powered cars is expected to run out by the summer, leaving only three EVs available for purchase in showrooms: the Electrified G80 sedan, Electrified GV70 SUV, and GV60 crossover.
New and Improved EV Models
Genesis customers can look forward to refreshed versions of the existing electric vehicle lineup in the UK. The Electrified G80 sedan, set to go on sale in April, will feature an extended wheelbase and longer driving range. The Electrified GV70 SUV, with a facelift expected this summer, will also offer improved range compared to the current model. The GV60 crossover, sharing its underpinnings with Hyundai and Kia electric vehicles, has also received updates to enhance its performance and appeal to customers.
Future Plans for Genesis EVs
Genesis has ambitious plans for its electric vehicle lineup in the UK and other markets. The company will introduce new models, such as the performance-oriented GV60 Magma and the flagship GV90 SUV, to cater to different customer preferences. While Genesis is focusing on EVs for now, the brand is considering adding hybrid vehicles to its lineup in the future to offer customers a wider range of powertrain choices. This strategic shift aligns with the growing demand for electric vehicles and the increasing adoption of eco-friendly transportation solutions.
Market Trends and Growth in EV Sales
The UK, which experienced a double-digit increase in electric vehicle registrations last year, is an attractive market for Genesis and other automakers. Genesis witnessed significant sales growth in the UK, with around 80% of its sales being all-electric models. The GV60 was the top-selling model, followed by the Electrified GV70 and Electrified G80. The strong demand for electric vehicles in the UK reflects a global trend towards sustainable transportation and the shift towards cleaner energy sources in the automotive industry.
Expansion of Genesis Dealership Network
Genesis’s innovative approach to EV sales in the UK also includes expanding its dealership network. The brand plans to add up to 15 new dealerships this year, a substantial increase from the three existing locations. By increasing its presence in the UK market, Genesis aims to enhance brand desirability and establish itself as a premium luxury car brand. The focus is not solely on volume sales but on delivering a unique experience to customers and showcasing the capabilities of a Korean automaker in the luxury segment.
Genesis UK’s Strategy for Success
The strategic decisions made by Genesis UK, including going all-in on EVs, refreshing existing models, and expanding its dealership network, reflect a long-term vision for growth and success in the UK market. By embracing electric mobility and responding to market trends, Genesis is positioning itself as a leader in the luxury EV segment. With new models on the horizon and a commitment to delivering exceptional customer experiences, Genesis is poised to make a significant impact on the UK automotive market and beyond.
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