Summary
- Genesis GV60 Mountain Intervention Vehicle concept showcased at 2025 World Economic Forum
- Modifications include tracks, sport seats, communication equipment, and power source for gear
- Genesis testing ways to improve efficiency of EVs in cold weather
- Cold weather range loss real but mostly just means more charging for EV drivers
- Updates for 2026 model include larger battery pack, dashboard display, Magma performance variant arriving as 2026 model
Article
The Genesis GV60 Mountain Intervention Vehicle concept was introduced at the 2025 World Economic Forum in Davos, Switzerland, to demonstrate that electric vehicles can thrive in cold weather conditions. This concept car turns the Genesis GV60 electric crossover into an off-road rescue vehicle by adding tracks in place of wheels, carbon-fiber fender flares, sport seats, additional communication equipment, an equipment rack, and modular equipment mounting points on the rear hatch. The vehicle-to-load (V2L) capability allows it to serve as a power source for gear stored onboard.
While the GV60 Mountain Intervention Vehicle is a one-off concept, Genesis is exploring ways to enhance the efficiency of electric vehicles in cold weather. One such method is using the 48-volt electrical systems in its current EVs to power heated windshields that can remove frost more quickly than traditional 12-volt solutions, while consuming less electricity. Cold-weather range loss is a genuine concern for EV drivers, but it does not significantly affect real-world driving habits for many. The need for more frequent charging can often be mitigated by charging at home, whereas gasoline-powered vehicle drivers also face reduced fuel economy in cold temperatures and must visit gas stations more frequently.
The Genesis GV60, which originally debuted in the U.S. as a 2023 model, will receive several updates for the 2026 model year. These updates include a 27-inch dashboard display and minor styling adjustments. While U.S. specifications have not yet been confirmed, the GV60 may receive a larger battery pack similar to the Hyundai Ioniq 5 and Kia EV6, as they all share the same Hyundai E-GMP platform. Additionally, a GV60 Magma performance variant is expected to be released as a 2026 model, marking the launch of the new Genesis Magma performance sub-brand that was introduced at the previous year’s New York auto show.
Overall, the Genesis GV60 Mountain Intervention Vehicle concept showcases the versatility of electric vehicles in cold weather conditions and highlights the brand’s commitment to improving efficiency in adverse climates. By implementing innovative technologies such as heated windshields powered by higher-voltage electrical systems, Genesis aims to address range anxiety associated with winter driving and offer a seamless ownership experience for EV drivers. With continual updates and new performance variants planned for the GV60, Genesis remains at the forefront of electric vehicle technology and is poised to deliver an exceptional driving experience for customers in all weather conditions.
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