Summary
- Genesis adding hybrid powertrains to its lineup prioritizing SUVs
- First hybrid based on GV70 to arrive next year, followed by extended-range powertrains starting in 2027
- Hyundai is shifting away from the plan to go fully electric and will offer extended-range powertrains instead
- Genesis GV70 set to be the first model offering combustion, hybrid, range extender, and full electric powertrains
- Hyundai aims to sell 40% hybrids globally by 2028, with EREVs offering up to 560 miles of combined range
Article
Genesis to Introduce Hybrid Powertrains in SUV Lineup
Genesis is planning to add hybrid powertrains to its internal combustion engine (ICE) lineup, prioritizing SUVs. The first hybrid model will be based on the GV70 and is expected to arrive next year. In addition, starting in 2027, Genesis will also offer extended-range powertrains for its vehicles.
Shift from EV-Only to Hybrid and Extended-Range Powertrains
Contrary to its initial plan of introducing only electric vehicles after 2025 and going fully electric after 2030, Genesis has decided to include hybrid powertrains for most combustion-powered models in its lineup. The manufacturer will follow up with extended-range powertrains, expecting them to be popular in the American market.
Genesis GV70: First Model to Offer Multiple Powertrains
The upcoming range-extender GV70 is set to be produced in late 2026 and will be available for sale in the U.S. by 2027. The GV70 will offer combustion, hybrid, range extender, and full electric powertrains, making it the first Genesis model to provide such a variety of options to consumers.
Genesis GV70 EREV Details and Production Plant
While specific details about the GV70 EREV are not yet known, Hyundai has disclosed that the extended-range versions will feature a smaller battery but offer more combined range than pure EVs by including a full tank of fuel. The Georgia plant, which currently produces the Ioniq 5 and Ioniq 9, will be the location where the range-extender GV70 models will be assembled.
Global Electrification Strategy by Hyundai
Hyundai aims to have 40% of its vehicles sold globally to be hybrids by 2028, totaling about 1.33 million units. By offering vehicles with varying levels of electrification, Hyundai is widening the appeal of its models. This strategy will not only be implemented for the Genesis luxury brand but is likely to also extend to Hyundai and Kia vehicles.
Market Trends and Future Shifts in Powertrain Technology
As more manufacturers, such as Porsche and Mercedes-Benz, reconsider their electrification strategies, the market for pure EVs may not be as robust as previously projected. Porsche has indicated a desire to reintroduce gasoline into its lineup, while Mercedes-Benz has reportedly discontinued its research into extended-range EVs. Recent developments indicate a shift towards a more diverse range of powertrain options in the automotive industry.
Read the full article here
