Summary
- Hagerty’s ICONS video on the Tesla Cybertruck won "Best Journalism Film" at the 2024 International Motor Film Awards
- Tesla Cybertruck Lead Engineer Wes Morrill shared insights on the creation of the ICONS episode
- The ICONS episode by Hagerty with host Jason Cammisa was praised for being an entertaining and informative review of the Cybertruck
- Despite the short production time of two weeks, the episode was regarded as the best review of the Cybertruck
- The Cybertruck team was impressed by Cammisa’s ability to convey technical information in an engaging and entertaining way
Article
Hagerty’s ICONS video on the Tesla Cybertruck recently won the “Best Journalism Film” award at the International Motor Film Awards in 2024. The episode, hosted by Jason Cammisa, was one of the first legitimate reviews of the all-electric pickup truck and was praised by electric vehicle and automotive fans for its entertaining and informative content. The episode is still considered the best review of the Cybertruck to date.
Lead Engineer Wes Morrill, who worked on the Cybertruck, congratulated Hagerty and Cammisa on their award and shared some insights behind the creation of the ICONS episode. Morrill mentioned that he was nervous about how the veteran automotive journalist would perceive the vehicle, given its pioneering technologies that had never been seen in production vehicles before. Despite only having two days to film the Cybertruck, Morrill noted that Cammisa was open-minded and impressed with the vehicle.
Despite the typical timeframe for filming and editing an ICONS episode, Hagerty only had two weeks to complete the episode on the Cybertruck. Morrill expressed his amazement at how Cammisa was able to distill Tesla’s technical innovations into an entertaining and informative video. The Cybertruck Lead Engineer mentioned that Cammisa spent a day at the Tesla office meeting with engineering teams for tech reviews to gather information for the episode.
Following the release of the ICONS episode, Morrill expressed his admiration for the video, praising its information density and engaging presentation. Cammisa was credited for making the technical details of the Cybertruck tangible and entertaining. Cammisa responded to Morrill’s post, acknowledging the Tesla team’s role in changing the automotive industry landscape with the Cybertruck.
The collaboration between Hagerty, Cammisa, and Tesla proved to be successful, resulting in an award-winning episode that highlighted the innovative features of the Cybertruck. Morrill’s acknowledgment of the team’s efforts and the impact of the Cybertruck on the automotive industry solidified the importance of the ICONS episode in showcasing Tesla’s accomplishments. The video was well-received by fans and enthusiasts, establishing itself as a benchmark for reviews of the Cybertruck.
Overall, Hagerty’s ICONS episode on the Tesla Cybertruck was a significant achievement in automotive journalism, earning recognition for its in-depth coverage and engaging presentation of the groundbreaking electric pickup truck. The success of the episode at the International Motor Film Awards highlighted the impact of quality journalism in showcasing cutting-edge automotive technology and innovations. The collaboration between Hagerty, Cammisa, and Tesla demonstrated the power of storytelling in conveying the technical advancements and unique features of the Cybertruck to a global audience.
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