Summary
- Honda has introduced the Prologue, its first all-electric SUV available in the U.S.
- Sales of the Prologue reached 3,458 units in July, with a total of 4,993 sold since March.
- The Prologue is fast-charging capable and is part of Honda’s electrification plans for the next decade.
- Prices for the Prologue range from $48,795 to $59,295, depending on the trim level.
- Despite not ranking in the top 10 for Olympic ad engagement, sales of the Prologue are increasing steadily.
Article
The newest addition to Honda’s lineup is the Prologue, the company’s first all-electric vehicle available for U.S. buyers. Despite its electric powertrain, the Prologue looks like a typical new Honda SUV and has been steadily gaining momentum in sales since its launch earlier this year. In July alone, 3,458 units were sold, bringing the total to 4,993 units sold since March. With aggressive advertising, including commercials during the Olympics, the Prologue is quickly gaining recognition and popularity among consumers.
The Prologue stands out from other Honda models as it is the first to offer fast-charging capabilities, making it a convenient and practical choice for electric vehicle owners. The vehicle, developed in partnership with General Motors, shares design elements and battery technology with the Chevrolet Blazer EV. As part of Honda’s electrification plans for the next decade, the Prologue is just the beginning, with the company aiming to introduce seven all-electric models globally by 2030. Currently, Honda’s only other electric options are hybrids such as the Civic, Accord, and CR-V.
In terms of pricing, the Prologue offers three trim levels: the base EX trim with a 296-mile range starts at $48,795, the mid-level Touring trim, and the top Elite trim with a 273-mile range and dual motor at $59,295. All trim levels come equipped with an 85 kWh battery, offering a balance of performance and range. Despite not making it to the top 10 in terms of advertising engagement during the Olympics, the Prologue’s sales figures prove that consumer interest in the electric SUV is high.
With the advertising landscape during the Olympics dominated by electric car commercials, the Prologue has managed to carve out a niche for itself in the market. As awareness of the Prologue continues to grow and the national rollout expands, Honda is on track to achieve its goals for electrification in the coming years. The company’s partnership with General Motors has enabled Honda to leverage existing technology and expertise in EV development, positioning the Prologue as a competitive option in the rapidly expanding electric vehicle market.
Overall, the introduction of the Honda Prologue marks a significant step forward for Honda’s electrification plans and signals the company’s commitment to sustainable mobility. With strong sales figures and positive consumer response, the Prologue is poised to become a key player in the electric SUV segment. As Honda continues to expand its electric vehicle lineup and introduce new models, the Prologue sets the stage for a future where electric vehicles are not only practical and efficient but also stylish and enjoyable to drive.
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