Summary
- Automakers are looking to capture the second wave of EV buyers to increase EV sales globally
- A report by Accenture highlights the need for a deeper understanding of the next wave of EV buyers and their preferences
- Factors like reliability, safety, and affordability are crucial for attracting more EV buyers
- Gender gap in EV ownership and shopping is a hindrance to increasing EV sales
- Challenges related to rental housing, including the lack of EV charging infrastructure, are impacting EV sales potential
Article
The global sales of electric vehicles (EVs) are on the rise, with a significant number of drivers expressing interest in purchasing an EV in the future. However, automakers are facing challenges in capturing the second wave of EV buyers beyond the early adopters. A recent report by Accenture highlights the need for automakers to understand the preferences of the next wave of EV buyers, focusing on factors like reliability, safety, and affordability.
The report also emphasizes the importance of a personalized and flexible sales approach to attract potential EV buyers. Automakers need to address concerns such as charging infrastructure, upfront costs, and lifestyle disruptions that are deterring some consumers from transitioning to EVs. By designing vehicles that cater to the mass market and integrating them seamlessly into the electricity ecosystem, automakers can increase the pace of EV sales and appeal to a wider audience.
One of the key challenges in boosting EV sales is the gender gap, with men predominantly owning and shopping for EVs. However, research shows that women focus on actionable research and seek clear, reliable information during the buying process. By becoming a trusted source of information for women, automakers and dealerships can attract more female buyers and bridge the gender gap in EV ownership.
Rental housing poses another obstacle for EV sales, as property owners and tenants may be reluctant to invest in charging infrastructure. However, there is potential for EV chargers in premium rental properties, where amenities like charging stations can enhance the appeal for tenants. Companies like 3V Infrastructure are offering charging-as-a-service models for multi-family dwellings, providing a cost-effective solution for property owners to install and maintain charging stations.
In order to accelerate the adoption of EVs and address the challenges hindering sales, automakers need to focus on safety, value, and reliability, while also tailoring their marketing strategies to meet the needs of a diverse consumer base. By investing in EV-enabled affordable rentals, developing solutions for charging infrastructure, and providing reliable information for potential buyers, automakers can attract a broader range of customers and drive the transition to electric mobility.
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