Summary
- The electric Ford Mustang Mach-E outsold the gasoline coupe and convertible siblings in 2024
- Mach-E had 51,745 sales while the gasoline Mustang had 44,003 sales
- Supply chain issues with the Mustang’s 2.3-liter engine impacted inventory levels
- The Mach-E has been successful since its introduction in April 2021
- Ford introduced a new Rally grade for the Mach-E in the 2024 model year
Article
In 2024, the electric Ford Mustang Mach-E SUV outsold its gasoline coupe and convertible siblings, with 51,745 Mach-E sales compared to 44,003 gasoline Mustang sales. This marked a 26.9% increase in Mach-E sales from the previous year, while gasoline Mustang sales decreased by 9.5%. Despite being the last V-8 pony car following the discontinuation of the Chevrolet Camaro and Dodge Challenger, the gasoline Mustang struggled with supply chain issues, particularly with the 2.3-liter turbo-4 engine, which kept inventory low throughout the year.
Ford had previously prioritized production of the Mach-E over the gasoline Mustang in 2021 due to a global chip shortage, leading to the electric model gaining strong early sales momentum. The Mach-E quickly gained popularity as an alternative to the Tesla Model Y, and Ford remained committed to volume production to meet demand. The Mach-E also underwent updates for the 2024 model year, including a new Rally grade, solidifying its position as a competitive option in the electric SUV market.
The success of the Mach-E highlights Ford’s shift towards electric vehicles and their ability to compete with traditional gasoline-powered models. Despite facing challenges with supply chain issues for the gasoline Mustang, Ford’s commitment to electric vehicles like the Mach-E has paid off with strong sales numbers. Additionally, Ford’s approach with the F-150 Lightning pickup truck, which shares similarities with its gasoline counterpart, has shown promise in the market but still represents a small fraction of overall F-150 sales.
The Mustang Mach-E’s performance in sales showcases the growing interest in electric vehicles and the success of Ford’s strategy in this market. The electric SUV’s ability to outsell its gasoline-powered siblings demonstrates the changing preferences of consumers towards more sustainable and technologically advanced vehicles. Ford’s decision to prioritize the production of the Mach-E during a global chip shortage highlights the company’s commitment to electric vehicle manufacturing and the importance of diversifying its product lineup.
Ford’s dedication to producing electric vehicles like the Mach-E has proven to be a solid investment, with the SUV receiving critical acclaim and strong sales numbers since its introduction. The Mach-E’s design and driving performance have been praised by industry experts, leading to accolades such as being named the Green Car Reports Best Car To Buy in 2021. The success of the Mach-E in the market reflects Ford’s ability to innovate and adapt to changing consumer preferences in the automotive industry.
In conclusion, Ford’s electric Mustang Mach-E SUV has surpassed its gasoline-powered counterparts in sales, showcasing the growing demand for electric vehicles in the market. Despite challenges faced by the gasoline Mustang due to supply chain issues, the Mach-E has proven to be a successful and competitive option in the electric SUV market. Ford’s commitment to producing electric vehicles like the Mach-E reflects the company’s forward-thinking approach to sustainability and innovation in the automotive industry.
Read the full article here
