Summary
- Jeep Avenger electric vehicle in Brisbane getting a lot of exposure and enquiries
- Not suitable for families, more appealing to 18-25 year-olds
- Sized similar to Willys MB, seen as a retro fun car
- Comes with a range of 400 km, charging cable, and Apple CarPlay
- Available in various colors and awards, positioned as a city-based fun vehicle in the EV market.
Article
The Jeep Avenger electric vehicle has been gaining attention in Brisbane, with its bright yellow color and unique design. Despite being a small vehicle, it has been attracting a niche market of 18-25 year olds, especially those living in the city or near the beach. The Avenger’s size is reminiscent of the original Willys MB Jeep from World War II, with a modern touch. While some may find the size limiting, others appreciate the retro feel and fun factor of the vehicle.
Although the Jeep Avenger may not compare favorably to the competition in terms of size, its off-road capabilities and fun driving experience are what set it apart. The dealership selling the Avenger also offers other electric vehicle options, allowing customers to cross-shop different brands in one location. The salesperson we spoke with was knowledgeable about the product and was able to provide insights into the Avenger’s features and performance. The Avenger comes with a range of about 400 km, a 54-kWh battery, and can do 0-100 km/h in about 9 seconds.
The driving experience of the Jeep Avenger may feel heavy due to its size and suspension, but the car offers a range of features including Apple CarPlay, Android Auto, and over-the-air updates. The dealership provides charging cables and is preparing for the future by installing more EV chargers. While the Avenger lacks some features like one-pedal driving, it still offers a unique driving experience that appeals to a specific niche market. In terms of pricing, the base model is competitive with other electric vehicle options in Australia, making it an affordable choice for those looking for a city-based fun vehicle.
The Jeep Avenger has already received accolades such as European Car of the Year for 2023 and Best Small Car at the 2023 Autocar Awards. While it may not be suitable for towing or long trips, the Avenger fills a niche in the EV market as a fun and versatile city vehicle. As electric vehicles become more popular, the Avenger’s unique design and driving experience could help it gain market share. Overall, the Jeep Avenger offers a blend of retro styling, modern features, and off-road capability that appeals to a younger demographic and those looking for a fun and practical electric vehicle option.
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