Summary
- Kia launched the 2025 Ray EV in Korea with a starting price under $21,000, but with additional features
- Over 6,000 reservations were secured in less than a month for the new model
- The Ray EV is among the top-selling electric cars in Korea with over 8,500 units sold
- The new model comes with Drive Wise II and Style packages, with prices ranging from $20,500 to $21,500
- The electric mini car can drive up to 127 miles with a 35.2 kWh battery, and Kia aims to accelerate EV sales with new models and an EV-only plant.
Article
Kia has officially launched the 2025 Ray EV in Korea with a starting price just under $21,000. The new model year comes with additional features, and with incentives, the entry-level electric car can be bought for as little as $15,000. The “New Kia Ray” was introduced last year as an entry-level EV and received positive feedback, securing over 6,000 reservations in less than a month. It is considered the best choice for customers looking for an entry-level minicar and has become one of the top-selling electric cars in Korea. The Ray EV is the third best-selling EV in Korea after the Tesla Model Y and Hyundai IONIQ 5, with over 8,500 units sold in the first eight months of 2024.
The 2025 Kia Ray EV has maintained the same low starting price as the previous model year but now comes with additional features. All trims include Kia’s Drive Wise II and Style packages, featuring new ADAS features like safe exit warning and blind-spot collision avoidance assist. The Style upgrade includes projection headlights, LED rear combination lamps, and more. The pricing for the 2025 Ray EV varies by trim, with the Light trim starting at $21,500 for the 1-seater model, $21,000 for the 4-seater, and $20,700 for the 2-seater. With government incentives, the price can go as low as $15,000.
The 2025 Kia Ray EV is equipped with a 35.2 kWh battery that allows it to drive up to 127 miles in Korea, with a range of up to 145 miles in the city. Kia is banking on the success of lower-priced models like the Casper Electric and Kia EV3 to accelerate EV sales into 2025. The company recently opened its first EV-only plant where it will produce the EV3 and upcoming EV4 models. Kia’s focus on affordable electric vehicles is expected to contribute to the wider adoption of EVs in the market.
The success of the Kia Ray EV in Korea showcases the growing demand for affordable electric vehicles in the market. With over 8,500 units sold in the first eight months of 2024, the Ray EV has become one of the top-selling electric cars in the country. The low starting price and additional features of the 2025 model year make it an attractive option for customers looking to switch to an electric vehicle. Kia’s commitment to manufacturing electric vehicles and its investment in EV-specific production plants indicate a strong focus on sustainability and innovation.
The Kia Ray EV is positioned as a competitive option in the entry-level electric vehicle market in Korea. With features like the Drive Wise II and Style packages, the 2025 model aims to provide customers with advanced safety and design elements at an affordable price point. The availability of government incentives further lowers the cost of ownership, making it an attractive choice for budget-conscious consumers. Kia’s continued expansion in the electric vehicle segment, including the introduction of new models and investment in production facilities, signals a long-term commitment to sustainable mobility.
Overall, the launch of the 2025 Kia Ray EV in Korea highlights Kia’s dedication to providing affordable and innovative electric vehicles to customers. The success of the Ray EV in the Korean market, coupled with the introduction of new features and competitive pricing, positions it as a strong contender in the growing electric vehicle industry. With a focus on sustainability and technological advancement, Kia is poised to continue its growth in the EV market and contribute to the broader adoption of electric vehicles worldwide.
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