Summary
- Kia is offering discounts to Tesla drivers who switch to Kia EVs
- Discounts are $1,000 for EV6 and $1,500 for EV9
- BMW and Lucid have previously targeted Tesla owners in a similar way
- With existing tax credits, the additional discount may sway buyers towards Kia EVs
- Elon Musk responded to the incentive on Twitter, highlighting Tesla’s strong demand without the need for discounts
Article
In a new promotion, Kia is offering additional discounts to Tesla drivers who switch to a Kia electric vehicle. The discounts include $1,000 off for the EV6 and $1,500 off for the EV9. This move is reminiscent of BMW’s past attempt to attract Tesla buyers and shows that Kia is now targeting Tesla owners. Interestingly, Lucid Motors also tried to poach Tesla buyers by marketing to them at Tesla Supercharging stations. The competition in the EV market is heating up, with Kia making a strategic move to entice Tesla drivers.
The author mentions that if they were to consider trading in their 2019 Tesla Model 3 or adding another vehicle, their top choices would be the Kia EV6, Hyundai IONIQ 5, and Tesla Model Y. This indicates that Kia’s strategy might be effective, as these popular electric vehicles are on the author’s radar. With generous tax credits already available from the US government for EV buyers, an additional $1,000 to $1,500 discount from Kia could be a deciding factor for potential customers. The incentives offered by Kia could help drive sales and attract more buyers to their EV lineup.
Tesla CEO Elon Musk responded to the news of Kia’s discount offer by stating on Twitter that Tesla doesn’t need to bribe Kia drivers to choose a Tesla. This could be seen as a playful jab at Kia’s marketing strategy, highlighting Tesla’s loyal customer base and strong brand appeal. Despite the competition and incentives offered by other automakers, Tesla’s market position and reputation in the electric vehicle industry remain strong. It will be interesting to see how this promotion affects consumer choices and competition within the EV market.
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Overall, Kia’s move to offer discounts to Tesla drivers signals a shift in the competitive landscape of the electric vehicle market. With more automakers entering the EV space and vying for market share, incentives and promotions play a crucial role in attracting customers. The author’s personal preference for the Kia EV6, Hyundai IONIQ 5, and Tesla Model Y demonstrates the appeal of these electric vehicles and suggests that Kia’s strategy may resonate with potential buyers. As the EV market continues to evolve, it will be interesting to see how different brands compete and innovate to meet the growing demand for sustainable transportation options.
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