Summary
- 92% of current electric vehicle owners plan to buy another EV as their next car
- Only 1% said they would opt for a gasoline or diesel car, while 4% would consider a plug-in hybrid
- Low operating costs, climate impact, and eco-friendly factors were key reasons for loyalty to EVs
- Survey based on 23,000 responses from 18 countries weighted by each country’s EV fleet size
- While results are encouraging for EV adoption, some households still purchase internal-combustion vehicles due to lack of EV options from non-Tesla brands
Article
A recent survey conducted by the Global EV Alliance showed that once individuals purchase an electric vehicle (EV), they are likely to remain loyal to the technology. The survey, which received 23,000 responses from 18 countries between Aug. 27 and Nov. 20, 2024, found that 92% of current EV owners plan to buy another EV as their next vehicle. Only 1% of respondents said they would consider buying a gasoline or diesel car, while 4% mentioned they might opt for a plug-in hybrid as a replacement for their EV. This high level of loyalty among EV owners can be attributed to the many benefits associated with owning an EV, such as low operating costs, lower climate impact, and environmental benefits.
One of the main reasons cited by respondents for their intention to buy another EV was the low operating costs associated with electric vehicles. Forty-five percent of respondents listed this as their main reason, followed by 40% who mentioned the lower climate impact of EVs, and 32% who highlighted that EVs are good for the local environment and make less noise. These reasons showcase the advantages of EV ownership and contribute to the loyalty exhibited by current EV owners. However, while these survey results are promising for the future of EV adoption, there are still factors that need to be taken into consideration when interpreting the data.
Despite the high level of loyalty to EVs shown in the survey, there are still some uncertainties surrounding the future of EV adoption. A 2023 study from S&P Global Mobility revealed that, aside from Tesla, nearly half of EV-owning households opted for an internal-combustion vehicle as their next purchase. This trend was attributed to the lack of suitable EV options from non-Tesla brands. Additionally, the Department of Energy noted earlier in the year that U.S. EVs are driven fewer miles compared to internal-combustion vehicles, indicating that EVs may not always serve as direct replacements in households. These findings suggest that there are still challenges to be addressed in increasing EV adoption and ensuring that EVs remain a preferred choice among consumers.
When it comes to considering future EV purchases, there are various factors that may influence an individual’s decision. For example, some respondents in the survey indicated they would consider a plug-in hybrid as a replacement for their current EV. Plug-in hybrids, which combine a gasoline engine with an electric motor, may appeal to certain consumers for their flexibility and extended driving range. However, after experiencing the benefits of a fully electric model, some drivers may view plug-in hybrids as backup options rather than direct replacements for their EVs. This highlights the importance of understanding consumer preferences and behaviors when assessing the future of EV adoption.
The survey results also shed light on the global perspective of EV ownership and loyalty among consumers. The Global EV Alliance, which represents EV driver associations in 38 countries, gathered responses from a diverse range of countries to capture insights on EV adoption trends worldwide. By weighting the results based on each country’s share of the total EV fleet, the Alliance was able to provide a comprehensive overview of the reasons why current EV owners are inclined to purchase another EV as their next vehicle. These insights are valuable for policymakers, industry stakeholders, and consumers looking to understand the motivations behind EV ownership and the factors driving loyalty to this technology.
In conclusion, the survey conducted by the Global EV Alliance highlights the strong loyalty and satisfaction among current EV owners, with a majority of respondents expressing their intention to purchase another EV as their next vehicle. The various benefits associated with EV ownership, such as low operating costs and environmental advantages, contribute to this high level of loyalty. However, there are still challenges to be addressed in increasing EV adoption and ensuring that EVs remain a preferred choice among consumers. By understanding consumer preferences and behaviors, policymakers, industry stakeholders, and consumers can work together to promote the adoption of EVs and accelerate the transition to a more sustainable transportation system.
Read the full article here
