Summary
- Lucid Gravity offered in Grand Touring trim starting at $94,900, Touring trim at $79,900 available later
- First crossovers going to friends, family, and employees of Lucid
- CEO ensuring high-quality production of Lucid Gravity
- Lucid focusing on improving sales with Gravity three-row crossover EV
- Lower cost Gravity Touring expected on roads by end of 2025, priced at nearly $95,000 like other luxury EV three rows
Article
Lucid Gravity Production and Trim Levels
The Lucid Gravity will be initially offered in Grand Touring trim starting at $94,900, with the cheaper Touring trim at $79,900 set to go on sale later. The first few crossovers are being distributed to friends, family, and Lucid employees. CEO Peter Rawlinson has emphasized the structured production of Gravity to ensure high-quality for customers.
Challenges Faced by Lucid in 2024
Lucid faced challenges in 2024 with low sales of the Air sedan, prompting CEO Peter Rawlinson to focus on improving the company’s performance. The announcement of the first Gravity crossovers being rolled off the assembly line signals a new direction for Lucid. Rawlinson mentions that production of the Gravity is being ramped up gradually to maintain quality standards for customers.
Release and Specifications of Lucid Gravity
The Gravity is set to be released by the end of the year, as promised by Lucid in the fall. All current Gravity models are in the Grand Touring trim, featuring a dual motor, 828 horsepower setup powered by a 120-kWh battery. The more affordable Touring trim is expected to be available by the end of 2025, catering to a wider consumer base.
Market Potential and Competition
The Gravity aims to tap into the growing demand for three-row EVs, as highlighted by recent market studies. Despite its price point of nearly $95,000, the Gravity competes directly with other luxury EV three-row vehicles in the market. Lucid is banking on the Gravity to drive profitability and increase its market presence, especially with the brand’s plans to expand into more markets in 2025.
Future Strategies and Expansion Plans
Lucid’s release of the Gravity and its success in the market will play a crucial role in the brand’s recovery and growth strategy. With a focus on improving production efficiency and meeting customer demand, Lucid aims to establish itself as a key player in the EV market. The planned expansion into new markets in 2025 represents a significant step towards achieving this goal.
Conclusion
Lucid’s introduction of the Gravity crossover marks a significant milestone in the brand’s efforts to enhance its product lineup and regain its market position. With a strong focus on quality production and consumer satisfaction, Lucid is poised to make a lasting impact in the EV industry. By addressing market demands and offering competitive products like the Gravity, Lucid is well-positioned for success in the coming years.
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