Summary
- BMW sold approximately 26,341 vehicles in Australia in 2024
- 7,787 of these vehicles were full battery electric vehicles
- BMW aims to be at least 50% BEV by 2030
- BMW is focusing on sustainability, using NMC batteries in EVs and partnering with Redwood Materials for battery recycling
- BMW offers over-the-air updates, bring-in servicing every 15,000 km, and a 5-year warranty on the car and 8 years on the battery
Article
In 2024, BMW sold approximately 26,341 vehicles in Australia, showing growth from previous years. The sales included petrol vehicles, diesel vehicles, PHEVs, and BEVs, with 7,787 being full battery electric vehicles. BMW was the fourth best-selling EV brand in Australia. Despite initial biases against BMW’s electric offerings, the sales data revealed a significant number of electric models sold, including the iX1, i4, iX2, iX3, iX5, electric MINIs, i5, and i7. BMW is aiming to increase its lineup to have more than 15 BEV models and reach at least 50% BEV sales by 2030.
In Europe, BMW plugins have been outselling Tesla, showing a strong presence in the electric vehicle market. BMW sales were 16.8% plugins in the first 9 months of 2024, with plans for growth in various regions. The company is facing potential challenges with EU tariffs but continues to manufacture electric models in China for export to different countries. BMW is committed to increasing its electric vehicle offerings and expanding its presence in the EV market globally.
Visiting a local BMW dealership revealed a strong commitment to electric vehicles, with a focus on providing customers with information about BMW’s electric offerings. The sales representative highlighted the increasing customer knowledge about electric vehicles and the advantages of leasing for acquiring an electric BMW. The dealership showcased a range of electric vehicles, underscoring BMW’s dedication to transitioning to electric models.
BMW’s electric vehicles use nickel-manganese-cobalt batteries to provide a range of 420 km, with included chargers for convenient charging options. The company focuses on sustainability, utilizing recycled materials and partnering with Redwood Materials for battery recycling. BMW also offers over-the-air updates and competitive warranty coverage for its electric vehicles, making them a reliable and sustainable option for consumers.
The driving experience of BMW’s electric vehicles, such as the iX1, was described as luxurious and comfortable. The vehicles provide advanced technology features, such as a 360-degree camera for parking assistance, various driving modes, and easy navigation through digital screens. Despite pricing differences between petrol and electric models, BMW is working towards achieving price parity and offering value for money in its electric lineup.
Overall, BMW’s commitment to electric vehicles, sustainability, and customer satisfaction was evident in the dealership visit. The company’s focus on electric models and future growth plans indicate a strong presence in the EV market. BMW’s efforts to educate customers about electric drivetrain options and provide a seamless ownership experience contribute to its position as a competitive player in the electric vehicle industry.
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