Summary
- Lamborghini is delaying its first fully electric model by a year, hoping for better market conditions
- The CEO believes 2029 is not late to have electric cars and does not think the market will be ready for it in 2025 or 2026
- Lamborghini is waiting for regulatory clarification in Europe and is considering synthetic fuels for their cars
- Their first EV will be a 2+2 grand tourer targeting 300 miles of range and a comfortable rear seat
- Lamborghini plans to stick with plug-in hybrid powertrains for their supercars while Ferrari is moving ahead with plans for its own electric model in 2025
Article
Italian luxury car manufacturer Lamborghini is delaying the release of its first fully electric model by a year, aiming for a launch in 2029 instead of the previously targeted 2028. CEO Stephan Winkelmann stated that the company believes the market conditions will be more favorable at that time. This decision comes as Lamborghini is also awaiting regulatory clarity in Europe, particularly related to the European Union’s plans to phase out sales of new internal-combustion vehicles by 2035.
Lamborghini’s first electric vehicle is expected to be a 2+2 grand tourer with a target range of 300 miles and a comfortable rear seat. This model was previewed with the Lanzador concept in 2023, setting a target launch date of 2028. The company has maintained that its signature supercars will be the last to transition to electric powertrains, with plans to continue using plug-in hybrid technology for those models. Lamborghini’s approach mirrors that of rival McLaren, which also anticipates that an electric supercar may not be viable until 2030.
While Lamborghini is taking a cautious approach to electrification, Ferrari, its traditional rival, is moving ahead with plans for its own $500,000 electric vehicle. The electric Ferrari is expected to be revealed in 2025 and will be produced at a new factory near the company’s existing campus in Maranello, Italy. This difference in strategy highlights the varying approaches of luxury car manufacturers when it comes to transitioning to electric vehicles. Lamborghini’s decision to delay its electric model launch reflects the company’s focus on ensuring market readiness and regulatory certainty before entering the fully electric segment.
Winkelmann also mentioned discussions around synthetic fuels as a potential opportunity for Lamborghini’s high-performance vehicles. The CEO emphasized the importance of exploring alternative technologies to meet emissions targets while maintaining the brand’s performance standards. The company’s decision to wait for regulatory clarity in Europe aligns with its commitment to making informed decisions about the future of its product lineup.
Overall, Lamborghini’s decision to delay its first fully electric model reflects a thoughtful approach to the rapidly changing automotive landscape. By prioritizing market conditions and regulatory developments, the company is positioning itself for success in an evolving industry. With a focus on innovation and performance, Lamborghini continues to adapt to meet the demands of consumers while maintaining its reputation for producing high-end luxury vehicles. As the market for electric vehicles continues to grow, Lamborghini’s strategic decisions will play a key role in shaping the future of the brand.
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