Summary
– Mitsubishi plans to expand and revitalize its US lineup with new plug-in models
– The “Momentum 2030” business plan includes releasing one new vehicle each year between 2026 and 2030
– The automaker aims to increase the number of dealers in the US and modernize its retail sales model
– An image of future lineup additions includes a plug-in hybrid off-road van with seating for six
– Mitsubishi plans to unveil a rugged and lifted version of the Outlander in 2025, along with a small plug-in hybrid crossover to replace the Mirage
Article
**Mitsubishi’s Plan to Expand its US Lineup**
Mitsubishi is aiming to revitalize its presence in the US market by introducing more hybrid, plug-in hybrid, and fully electric vehicles as part of its “Momentum 2030” business plan. With a new vehicle slated for release every year between 2026 and 2030, the Japanese automaker wants to broaden its reach and attract more buyers. The plan also includes increasing the number of dealers in the US and giving existing dealerships a visual makeover to enhance the overall shopping experience for customers.
**Struggles in the US Market**
Despite offering a range of crossovers, Mitsubishi has struggled to capture the attention of US buyers due to the lack of electric vehicle options in its lineup. Currently, the Outlander is the only plug-in hybrid available, leaving customers seeking more environmentally friendly options to look elsewhere. The company aims to address this issue by introducing new models that offer both off-road capabilities and plug-in hybrid powertrains to appeal to a broader range of consumers.
**The Evolution of Mitsubishi’s Lineup**
One of the key vehicles that Mitsubishi plans to introduce is the production version of the D:X concept, which offers seating for six and a plug-in hybrid powertrain. The company also has two additional off-road-oriented models in the works, with plans to release a rugged and lifted version of the Outlander in 2025. Additionally, Mitsubishi is expected to unveil a small plug-in hybrid crossover to replace the Mirage, which is set to be phased out by the end of 2024.
**Teaming up with Nissan**
Mitsubishi has partnered with Nissan to develop a US-spec electric pickup truck, slated to arrive sometime between 2025 and 2028. This collaboration is part of an effort to expand Mitsubishi’s offerings in the electric vehicle market, following the success of the i-MiEV, the world’s first mass-produced electric vehicle introduced in 2009. While there is no set timeline for reintroducing an electric vehicle into its lineup, Mitsubishi is committed to expanding its electric vehicle offerings in the near future.
**Future Prospects for Mitsubishi**
Mark Chaffin, president and CEO of Mitsubishi Motors North America, is optimistic about the brand’s future in North America, stating that the next 10 years will be crucial for the company’s success. By charting a clear path forward with the 2030 business plan, Mitsubishi aims to position itself as a leader in the electric vehicle market and draw in more buyers with its innovative and eco-friendly lineup. With a focus on off-road capabilities and plug-in hybrid powertrains, Mitsubishi is poised to make a significant impact in the US automotive market.
**Conclusion**
Mitsubishi’s plan to expand and revitalize its US lineup signals a significant shift towards electrification and off-road capabilities. By introducing new hybrid and electric vehicles as part of the “Momentum 2030” business plan, Mitsubishi aims to strengthen its position in the US market and attract a new generation of environmentally conscious consumers. With a focus on innovation and sustainability, Mitsubishi is set to make a lasting impact on the automotive industry in the coming years.
Read the full article here