Toyota is reportedly considering making the Highlander midsize SUV all-electric, while the Grand Highlander would continue to use internal-combustion engines. This move is part of an effort to replace the alphanumeric naming scheme used by the Toyota bZ4X, the only electric vehicle currently in Toyota’s U.S. lineup. The new Highlander EV could potentially have a Lexus counterpart, possibly named TZ. The Grand Highlander, which was just introduced as a 2024 model, is expected to continue offering a mix of powertrains similar to the current version, including gasoline and hybrid options.
Toyota has confirmed plans for a three-row electric SUV set to debut in 2025 and be manufactured in Kentucky. The company has also increased investment in the Kentucky plant to support production of this model, including the addition of a battery assembly line supplied with cells from a Toyota facility being built in North Carolina. Last fall, Toyota unveiled the Land Cruiser Se concept SUV, which is believed to preview the upcoming three-row electric SUV. However, production models may end up resembling the Highlander instead.
Currently, the Highlander does not offer a plug-in hybrid powertrain like the smaller RAV4. However, the Highlander Hybrid achieves a respectable 36 mpg combined with front-wheel drive. The current generation of the Highlander was last redesigned for the 2020 model year and is likely due for an update. If Toyota does indeed plan to transition to an all-electric powertrain for the Highlander, official confirmation of this change may be forthcoming soon.
Overall, Toyota’s strategy of potentially offering both all-electric and internal-combustion versions of the Highlander demonstrates the brand’s commitment to expanding its electric vehicle lineup. By moving away from the alphanumeric naming convention for electric vehicles and adopting more conventional names, Toyota aims to make its electric offerings more accessible and appealing to consumers. The addition of a Lexus counterpart to the Highlander EV could further differentiate the brand’s electric lineup and attract luxury buyers. Additionally, the company’s investment in production facilities in Kentucky and North Carolina highlights its dedication to manufacturing electric vehicles in the United States.
The introduction of a three-row electric SUV from Toyota in 2025 signifies the brand’s foray into the increasingly competitive electric SUV market. By investing in battery production and assembly facilities, Toyota is positioning itself to meet the growing demand for electric vehicles. The decision to potentially base the production model on the Land Cruiser Se concept or the current Highlander design reflects the brand’s strategy of offering a diverse range of electric options to cater to different consumer preferences. This approach could help Toyota solidify its position in the electric vehicle market and compete with other automakers.
In conclusion, Toyota’s potential plans for the Highlander and Grand Highlander reflect the brand’s efforts to expand its electric vehicle lineup and transition to cleaner, more sustainable transportation options. By offering a mix of electric and internal-combustion powertrains in its SUV lineup, Toyota is catering to a wide range of consumer preferences and future-proofing its offerings. With investments in production facilities and battery technology, Toyota is positioning itself for success in the evolving automotive industry and demonstrating its commitment to innovation and sustainability.
