Summary
– Tesla shares video advertisement for Model 3 Performance featuring top executives
– Executives discuss design choices such as bumpers, interior, forged wheels, and seats
– Model 3 Performance includes performance-tuned chassis, track mode, and improved wheels
– Tesla recently laid off its advertising team, unclear future advertising plans
– Elon Musk criticizes recent generic ads, expresses opposition to advertising
Article
Tesla recently released a new video advertisement for the Model 3 Performance, featuring insights from Chief Designer Franz von Holzhausen and Vice President of Vehicle Engineering Lars Moravy. In the ad, von Holzhausen discusses the design choices that went into the Performance model, highlighting features such as the exterior front and rear bumpers and interior design. Moravy focuses on the forged wheels, which offer increased stiffness and tighter handling. Other Tesla engineers named Giulio and Nathan also discuss the new seats, integrated aero caps, and how they work with the front fascia to move air around the tires.
The Model 3 Performance was launched last month with a price tag of $52,990. The vehicle has since received a few price increases but remains the only Model 3 eligible for the $7,500 federal tax credit in the U.S. The Performance model boasts a performance-tuned chassis, increased efficiency and lower energy consumption, improved driving performance, a new track mode, and updated wheels. The new advertisement showcases these features and highlights the unique design elements that set the Model 3 Performance apart from other vehicles on the market.
The release of the new ad comes at a time when Tesla made the decision to lay off its advertising team, along with several other departments within the company. This move raises questions about Tesla’s future advertising strategy and whether the company will continue to invest in traditional advertising methods. CEO Elon Musk, who has been vocal about his opposition to advertising, criticized the company’s recent ads as being “far too generic.” It remains to be seen how Tesla will approach advertising moving forward and if they will continue to prioritize word-of-mouth marketing and social media presence.
Despite the changes in the advertising team, Tesla continues to showcase its vehicles and share updates with its audience. The company has been gradually expanding its advertising efforts in recent months, with ads appearing in various forms both in person and online. The new video advertisement for the Model 3 Performance demonstrates Tesla’s commitment to highlighting the unique features of its vehicles and engaging with potential customers. Chief Designer Franz von Holzhausen is prominently featured in the ad, emphasizing the company’s dedication to innovative design and engineering.
The Model 3 Performance has garnered significant attention since its launch, with customers eagerly awaiting the opportunity to experience its performance capabilities. The vehicle’s performance-tuned chassis, improved handling, and track mode have been particularly well-received by car enthusiasts and Tesla fans alike. The new advertisement provides a detailed look at the design and engineering behind the Model 3 Performance, showcasing the expertise and creativity of Tesla’s team. As the company continues to innovate and expand its product lineup, the Model 3 Performance stands out as a flagship model that embodies Tesla’s commitment to excellence in electric vehicle technology.
Overall, Tesla’s latest video advertisement for the Model 3 Performance offers a glimpse into the design process and engineering expertise that went into creating this high-performance electric vehicle. With insights from top executives and engineers, the ad highlights the innovative features and unique design elements that set the Model 3 Performance apart from other cars on the market. As Tesla navigates changes in its advertising strategy and continues to push the boundaries of electric vehicle technology, the Model 3 Performance represents a significant step forward in the company’s mission to accelerate the world’s transition to sustainable transportation.
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