Summary
- Volvo has ambitious electrification targets
- Volvo saw a 54% increase in full electric vehicle sales in 2024
- Volvo introduces a new fully electric model, the EX30 Cross Country
- The EX30 Cross Country has a range of up to 427 km and can be charged in 26 minutes
- Volvo announces the ES90, a tech-focused vehicle that will be revealed on March 5, 2025
Article
Volvo has set ambitious electrification targets, aiming to become a 100% electric car company. In 2024, their full electric vehicle sales increased by 54% compared to the previous year, with full electrics accounting for 23% of sales and plug-in hybrids making up another 23%. The company recently launched the Volvo EX30 Cross Country, a fully electric SUV designed for off-road exploration. With a range of up to 427 km and the ability to charge from 10-80% in 26 minutes, the EX30 Cross Country also offers functional interior storage and design features to enhance the driving experience.
The Volvo EX30 Cross Country is tailored to appeal to consumers who enjoy outdoor adventures, echoing the brand’s longstanding focus on durable, all-weather vehicles. Positioned to compete with Subaru in the small SUV market, Volvo offers a new experience package for EX30 Cross Country buyers, providing access to outdoor accessories, gear, and information. With its rugged design and focus on outdoor exploration, the EX30 Cross Country aims to deliver a holistic experience beyond just owning a car.
Volvo also introduced the new Volvo ES90, a vehicle designed for tech enthusiasts. Built on the company’s Superset tech stack, the ES90 is a “software-defined” vehicle powered by a dual NVIDIA DRIVE AGX Orin configuration. This puts the ES90 at the forefront of computing capacity within the Volvo lineup. The ES90 is equipped with advanced driver assistance systems hardware, including lidar, radar, cameras, ultrasonic sensors, and a driver understanding system. The vehicle will be fully revealed on March 5, 2025, showcasing its innovative technology and safety features.
Volvo’s commitment to electrification and innovation is evident in the introduction of the EX30 Cross Country and ES90 models. Both vehicles represent the brand’s dedication to sustainability and technological advancements in the automotive industry. The company’s success in increasing the share of electric vehicle sales demonstrates its progress towards achieving its electrification goals. With a focus on offering compelling electric models and cutting-edge technology, Volvo is positioning itself as a leader in the transition towards sustainable transportation.
The ES90’s emphasis on software-defined vehicles and advanced computing capabilities showcases Volvo’s investment in next-generation technologies. By leveraging the NVIDIA DRIVE AGX Orin configuration, the ES90 aims to enhance customer experience and safety through AI-based features and efficient battery management. Volvo’s commitment to over-the-air software updates and advanced driver assistance systems demonstrates its focus on continuous improvement and adapting to evolving consumer needs.
Overall, Volvo’s recent endeavors in expanding its electric vehicle lineup and embracing innovative technologies like the Superset tech stack and NVIDIA DRIVE AGX Orin configuration highlight its position as a forward-thinking automaker. With a strong emphasis on sustainability, safety, and cutting-edge design, Volvo is setting the stage for a future where electric vehicles and advanced technology play a central role in the automotive industry.
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