Summary
- NIO had 13,863 vehicle deliveries in January, a 37.9% increase over the same period in 2024
- A significant portion of sales came from NIO’s new brand, ONVO, with 57% from the NIO brand and 43% from the ONVO brand
- NIO aims to reach profitability by next year and is focusing on growth with both brands in 2025
- While the 38% growth is positive, NIO’s sales for the NIO brand were down from January 2024
- Readers can support independent cleantech coverage with a monthly contribution and stay updated with daily or weekly newsletters.
Article
In January 2025, NIO experienced a significant increase in vehicle deliveries, with a total of 13,863 deliveries, marking a 37.9% increase compared to January 2024. A notable portion of these sales came from NIO’s new brand, ONVO, which is described as a more “family-oriented” smart EV brand. Out of the total deliveries, 57% were from the NIO brand, while 43% were from the new ONVO brand. Although the NIO brand sales were down compared to the same period last year, the overall growth of 38% is seen as a positive figure for the company.
Looking forward, NIO aims to achieve profitability by the following year. The company’s growth strategy involves leveraging both the NIO and ONVO brands to expand its market presence and increase sales. With the 13,863 sales in January extrapolated over 12 months, NIO could potentially reach 166,356 annual sales. However, the company likely has more ambitious targets in mind for the future, building on the momentum generated by the successful sales performance in January 2025.
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