Summary
- Nissan currently does not sell any hybrids or plug-in hybrids in the US
- Sales of hybrid and plug-in vehicles went up 36% in the first half of this year
- Nissan plans to introduce a PHEV version of the popular Rogue SUV
- The Rogue PHEV will have a powertrain borrowed from Mitsubishi Outlander
- Nissan also plans to introduce a non-plug-in series hybrid powertrain for the Rogue SUV in 2027
Article
Nissan’s Entry into the Hybrid Market
Nissan has been notably absent from the hybrid and plug-in hybrid market in the U.S., but that is set to change next year with the introduction of the Rogue PHEV. Sales of hybrid and plug-in vehicles have been on the rise, making it a strategic move for Nissan to enter this segment. The Rogue PHEV will feature technology borrowed from joint venture partner Mitsubishi, specifically from the Outlander PHEV.
Technical Details of the Rogue PHEV
The Rogue PHEV will feature a 2.4-liter inline-four gas engine that powers the front wheels, along with two electric motors for an electric all-wheel-drive system. The 20-kilowatt-hour battery can be charged using AC or DC fast charging, or the gas engine can work as a generator to recharge the battery. With an EPA-rated all-electric range of 38 miles and a combined fuel economy of 64 MPGe, the Rogue PHEV aims to bring both efficiency and performance to the table.
Future Plans for Nissan’s Electrified Lineup
After the Rogue PHEV, Nissan will introduce a non-plug-in series hybrid powertrain for the SUV in early 2027 along with a redesign to keep the model fresh. This marks Nissan’s commitment to expanding its electrified lineup, with plans to launch 34 electrified models globally through early 2031. This includes hybrid versions of popular models like the Pathfinder and Infiniti QX60, as well as new all-electric sedans and crossovers.
Production and Investment
Nissan is investing $500 million in its Canton, Mississippi plant to prepare for its next-generation all-electric lineup, which may include the electrified version of the Rogue. This investment shows Nissan’s commitment to sustainable mobility and expanding its presence in the electrified vehicle market. Production of the electrified Rogue in Mississippi instead of Tennessee may signal a shift in Nissan’s manufacturing strategy to accommodate its growing electric vehicle portfolio.
Impact on Nissan’s Sales and Market Position
With the introduction of the Rogue PHEV and plans for a series hybrid version, Nissan aims to boost its sales and regain market share in the United States. The absence of hybrid options has impacted sales of popular models like the Rogue, prompting Nissan to rethink its strategy and enter the electrified vehicle market. By offering consumers more choices in terms of hybrid and plug-in hybrid models, Nissan hopes to attract a new segment of eco-conscious buyers.
Conclusion
Nissan’s entry into the hybrid and plug-in hybrid market with the Rogue PHEV marks a significant shift in its product strategy. With growing demand for electrified vehicles, Nissan is positioning itself to capitalize on this trend by expanding its electrified lineup and investing in production facilities. The Rogue PHEV’s advanced technology and efficient performance aim to attract consumers looking for a balance between sustainability and driving experience. As Nissan continues to roll out new electrified models, it is poised to strengthen its position in the evolving automotive landscape.
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