Summary
- Plugin EVs had a 96.9% share in Norway in January, with BEVs alone at almost 96% of the market
- Overall auto volume in January was 9,343 units, up 82% year on year
- The Toyota BZ4X was the best-selling model in January
- Other powertrains like diesels, PHEVs, and petrol-only vehicles have a market share of less than 1.5%
- The Norwegian auto market reflects the country’s economic upturn, with EVs continuing to dominate and more affordable options expected in 2025
Article
In January, plugin electric vehicles (EVs) dominated the auto market in Norway, with EVs taking a 96.9% share, up from 93.9% compared to the previous year. Battery electric vehicles (BEVs) alone accounted for almost 96% of the market. Overall auto volume in January was significantly up from seasonal norms, with 9,343 units sold, representing an 82% year-on-year increase. The Toyota BZ4X was the best-selling model in January.
The high volume of auto sales in January may be attributed to consumers feeling more optimistic about the economy, which has been positive and stable since the mid-2023 downturn. There were no significant changes in taxation rates for different vehicle powertrains in January 2025, but the month continued to see the rise of BEVs in the market. Only two auto models in the top 50 were not BEVs, with diesel and hybrid models making up a small percentage of the market share.
The Toyota BZ4X led the sales charts in January with 863 units sold, followed by the Volkswagen ID.4 and Nissan Ariya. The BZ4X’s performance was boosted by a batch shipment that arrived in January, marking its best performance in Norway. Other familiar models also performed well, with the Audi Q6 e-tron stabilizing near the 10th position. New models like the Hyundai Inster and Opel Grandland made their debut in January with a few initial sales.
Despite a moderate January, the Tesla Model Y maintained a strong lead in the overall rankings, followed by the Tesla Model 3 and Volkswagen ID.4. The Ford Explorer and Audi Q6 e-tron showed significant climbs in the rankings, indicating their growing popularity in the Norwegian market. The outlook for the year suggests continued growth in the auto market, driven by the broader upturn in the country’s economy and the transition to electric vehicles.
Norway’s auto market is already at the forefront of the EV transition, with BEVs dominating the market share. The arrival of more affordable EVs and the introduction of new BEV options in underserved niches like medium-sized pickup trucks will help increase the BEV share in the market. As the EV revolution continues to accelerate, Norway remains a key market to watch for trends in electric mobility.
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