Summary
- 94% of EV owners are likely to consider purchasing another EV as their next car
- Only 12% of EV owners are likely to consider replacing their EV with a gas-powered vehicle
- Overall satisfaction with EV ownership is on the rise, particularly in areas such as tech and interface, and public charging
- Satisfaction among plug-in hybrid owners is also increasing, with premium plug-in hybrids scoring higher than mass-market EVs
- Despite a decrease in Tesla sales, overall EV sales are expected to gain 3% of market share this year
Article
J.D. Power’s 2025 U.S. Electric Vehicle Experience Ownership Study found that once car shoppers purchase an electric vehicle (EV), the likelihood of them returning to a gas-powered model is very low. The study surveyed 6,164 owners of EVs and plug-in hybrids from model years 2024 and 2025, with respondents indicating high satisfaction levels with their EV ownership experience. Among EV owners surveyed, 94% expressed interest in purchasing another EV as their next car, while only 12% were considering replacing their EV with a vehicle using an internal-combustion engine.
Despite policies and messages suggesting a shift away from EVs, the study revealed that EV satisfaction is on the rise. After previous years of lower satisfaction levels, particularly in areas such as technology and public charging, mass-market EV owners saw an 86-point increase in satisfaction, reaching 725 points out of 1,000. This improvement was attributed to the expansion of charging infrastructure and more EV brands adopting the NACS charging standard, providing access to the Tesla Supercharger network.
The study also highlighted increased satisfaction among plug-in hybrid owners, with premium plug-in hybrids receiving an average score of 741, higher than mass-market EVs and only 15 points lower than premium EVs. This marks a significant improvement in the overall satisfaction picture for plug-in hybrids compared to previous studies conducted by J.D. Power. The shift away from Tesla in EV sales is impacting overall sales results, which are showing significant gains for most other brands. Despite Tesla’s decrease in sales, the overall EV market share is expected to increase by 3% this year.
The study’s findings are especially positive in states like Florida or Texas, where a high percentage of EV owners are looking to trade in for another EV. This trend bodes well for the EV market, indicating a sustained interest and willingness among consumers to continue with electric vehicles. The increased satisfaction levels reported by EV and plug-in hybrid owners suggest that the EV industry is making progress in addressing previous concerns and improving the overall ownership experience for customers. As more brands embrace EV technology and charging infrastructure expands, the future looks promising for the growth of the EV market.
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