Summary
- Porsche to reveal all-electric Cayenne SUV later this year on the West Coast
- Electric Cayenne will share a name with current gasoline and plug-in hybrid versions but ride on separate architecture
- Gasoline and plug-in hybrid Cayenne models will be sold alongside electric version until the 2030s
- Porsche has adjusted electrification goals due to slow EV sales, now aiming for 33%-35% sales in 2025
- Automaker plans to continue combustion-engine development longer than originally planned
Article
Porsche CEO Oliver Blume announced that an all-electric version of the Porsche Cayenne SUV will be revealed later this year. The reveal will take place on the West Coast and the electric Cayenne prototype has been in the works for over two years. Unlike the traditional gasoline and plug-in hybrid versions of the Cayenne, the electric version will ride on a separate EV-specific architecture. Porsche plans to continue selling the non-hybrid and plug-in hybrid versions alongside the electric Cayenne for the foreseeable future.
In the past, Porsche had set ambitious goals for electrification, aiming for 50% of global sales to be EVs and plug-in hybrids by this year. However, slow EV sales have caused the automaker to adjust its plans. Porsche now anticipates that EVs and plug-in hybrids will make up 33%-35% of its global sales in 2025, with 20%-22% being all-electric. Initially, Porsche had intended to wind down gasoline car sales starting in 2026; however, the automaker has now decided to continue combustion-engine development longer than originally planned.
The electric Cayenne is part of Porsche’s broader strategy to expand its electric vehicle lineup. Two years ago, Porsche confirmed that the electric Cayenne was in the works, paralleling the development of the electric Macan. The choice to develop an electric version of its popular SUV models reflects Porsche’s investment in EV technology and commitment to meeting changing consumer preferences. By offering electric alternatives alongside traditional gasoline models, Porsche aims to appeal to a wider range of customers and ensure a smooth transition to electric mobility.
Porsche’s shift towards electrification is also evidenced by its decision to discontinue gasoline models such as the Macan and 718 Boxster and Cayman sports cars in the coming years. While originally planning to transition to 80% EV sales by 2030, Porsche is now focused on increasing the sales of EVs and plug-in hybrids incrementally. With a reported 27% of EV and plug-in hybrid sales in 2024, Porsche’s new projections show a gradual but steady increase in the adoption of electric vehicles within its lineup.
The evolving landscape of the automotive industry has prompted Porsche to stay flexible and adapt its electrification goals in response to market demands. By continuing to develop new electric models such as the Cayenne, Porsche is positioning itself as a key player in the transition towards sustainable transportation. The unveiling of the all-electric Cayenne later this year represents a significant milestone in Porsche’s journey towards a more electrified future and underscores the brand’s commitment to innovation and sustainability.
Read the full article here
